A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

H-02-07. MOOD BOX

AgencyLeo Burnett Ukraine
Creative headTatiana Fedorenko & Natalia Dundina
Author of ideaLeo Burnett team
Productfood delivery service ping-pong.ua
DescriptionPeople often get angry when they are hungry waiting for food. And this anger can spoil the joy of their meal. That's why we turned a regular food delivery box into a mood box. Now food delivery ping-pong.ua delivers surprises and pleasant emotions along with a meal.

How it works: together with the order ping-pong.ua customer gets a random gift from a random person. Now it’s his turn to surprise and send something to the next customer. All these funny little things, being given and received absolutely for free, create a chain of good moods, joy and connection. No one knows what the next gift might be or who sent it. The only rule is the size, which is equal to the size of a mood box. Our special measurement frame helps to get it right. That’s the way ping-pong.ua inspires its customers to enjoy their meals and interact with each other on a totally new level, making the big city of Kyiv a bit tighter.
Headline: Anything that's present can be a present
in mood box
Advertiserfood delivery service ping-pong.ua
Team membersArt Director: Maria Plotnikova
Copywriter: Maxim Kuzmenko
Producer: Kateryna Denysenko
Photographer: Anastasia Plotnikova
Production: Alex Design Studio
Case study production: Polygon Production
Account Manager: Natalia Kalaputs
Digital Art Director: Alexander Zinchenko
Client Service Director: Dmitry Gunkovsky
Managing Director: Tatiana Shumilovich