A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-11-03. Meller - STRESS TEST ZONE
| Agency | NECTARIN |
| Creative head | Account Group Head - Olga Mordan |
| Author of idea | Nectarin |
| Product | Meller |
| Description | The idea of the project came to the creative when members of the focus group found association with the target audience of Meller and special agents. This insight became the main source of inspiration for the campaign. We launched quest on meller.ru site, offering users to become members of the secret service and pass a test of stress. During the passage of the quest the player had to face with a variety of unusual and very interesting jobs. For their passage required to be smart and enviable exposure. Each task is a serious stress for every nervous system. If a person does not know what to do when meeting with Harry The Revolver or could not find the strength to jump with parachute over the city - it was enough to eat Meller - and the situation is resolved in the best way. After going through all the tests, the player got his psychological profile. |
| Advertiser | Perfetti van Melle |
| Team members | Art-Director - Anastasia Vaimar Senior SMM Manager - Evgeniy Rusinov Сopywriter - Sergey Kokarev Contextual Manager - Dmitriy Sheyanov Digital Strategic Planner - Sergey Streltsov |
