A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-10-05. VitrA Promise

AgencyCreativePeople
Creative headKalyuzhny Sergey
Author of ideaCreative director: Kalyuzhny Sergey
ProductVitrA bathtubs
DescriptionTask:
To tell about one of the Vitra's products - reliable and convenient baths.

Idea:
VitrA bathtubs are so reliable and convenient that they even withstand the swimming across the icy Moscow River in the January frosts.

Implementation:
VitrA makes a promise that if there will be 9999 new subscribers of their groups on social networks, the creative director of the VitrA brand will cross the Moscow River on a bathtub.

A special intrigue was added by the Moscow weather in January: the Moscow River froze and thawed each week. Promo site "with a promise" where creative director carries a bath through the streets of Moscow and reaches the river. There were the announcements and active discussion in the social network groups: will he be able to do it or not, through the ice or water will he have to paddle, if in January there would be 9999 likes. In the second stage, when the groups earned the required number of persons, we fulfilled our promise (have swum) and launched a video in which creative director swims across the river on the bath.

Promo-site:
promo.vitra-russia.ru/promise/
Final Video:
www.youtube.com/watch?v=Q0a6pC2sxS8
AdvertiserVitrA Russia
Team membersArt director: Ilya Avdeev
Designer: Petr Parkhomenko
Photo and animation: Maxim Stekolshchikov
Html and js coding and frontend: Stas Nekrasov
Copywriter: Nika Vodvud
Video production: Good Luck & Have Fun