A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-09-08. VitrA Promise
| Agency | CreativePeople |
| Creative head | Ivan Kartavyy |
| Author of idea | Creative director: Kalyuzhny Sergey |
| Product | VitrA bathtubs |
| Description | Task: To tell about one of the Vitra's products - reliable and convenient baths. Idea: VitrA bathtubs are so reliable and convenient that they even withstand the swimming across the icy Moscow River in the January frosts. Implementation: VitrA makes a promise that if there will be 9999 new subscribers of their groups on social networks, the creative director of the VitrA brand will cross the Moscow River on a bathtub. A special intrigue was added by the Moscow weather in January: the Moscow River froze and thawed each week. Promo site "with a promise" where creative director carries a bath through the streets of Moscow and reaches the river. There were the announcements and active discussion in the social network groups: will he be able to do it or not, through the ice or water will he have to paddle, if in January there would be 9999 likes. In the second stage, when the groups earned the required number of persons, we fulfilled our promise (have swum) and launched a video in which creative director swims across the river on the bath. |
| Advertiser | VitrA Russia |
| Team members | Art director: Ilya Avdeev Designer: Petr Parkhomenko Photo and animation: Maxim Stekolshchikov Html and js coding and frontend: Stas Nekrasov Copywriter: Nika Vodvud Video production: Good Luck & Have Fun |
