A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-09-06. Catch me if you can

AgencyISD Group
Creative headNatalia Tachinskaya
Author of ideaNatalia Tachinskaya
ProductHuggies Pants
DescriptionHuggies® Pants diapers are easy to change even on the most active babies. The key element of the web-site — 8 kids in unbelievable poses. They are playing with funny cartoon characters and represent all the little fidgets of the world. When choosing a baby an interactive training video is being shown. Having completed 3 simple steps a mom can see how fast it is to change Huggies Pants diapers. Thanks to a playing mechanics and interactive video sequences the web-site stands out from the category saving clarity and attractiveness for moms.
AdvertiserKimberly-Clark Ukraine
Team membersStanislav Stoyatskiy — Creative Group Head
Nataliya Tachinskaya — Art director
Alex Savin — Technical Director
Sergey Komlev, Katya Korobeyko — Designer/Illustrator
Dima Figol — Copywriter
Anna Kumaritova — Account Director
Svetlana Mironchuk — Account Manager
Alina Revenko — New Business Director
Andrew Sergeev — Lead Developer
Aleksey Nasirov — Programmer
Sergey Rud — Production
Dima Prutkin, Egor Tatarenko — post-production