A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-09-06. Catch me if you can
Agency | ISD Group |
Creative head | Natalia Tachinskaya |
Author of idea | Natalia Tachinskaya |
Product | Huggies Pants |
Description | Huggies® Pants diapers are easy to change even on the most active babies. The key element of the web-site — 8 kids in unbelievable poses. They are playing with funny cartoon characters and represent all the little fidgets of the world. When choosing a baby an interactive training video is being shown. Having completed 3 simple steps a mom can see how fast it is to change Huggies Pants diapers. Thanks to a playing mechanics and interactive video sequences the web-site stands out from the category saving clarity and attractiveness for moms. |
Advertiser | Kimberly-Clark Ukraine |
Team members | Stanislav Stoyatskiy — Creative Group Head Nataliya Tachinskaya — Art director Alex Savin — Technical Director Sergey Komlev, Katya Korobeyko — Designer/Illustrator Dima Figol — Copywriter Anna Kumaritova — Account Director Svetlana Mironchuk — Account Manager Alina Revenko — New Business Director Andrew Sergeev — Lead Developer Aleksey Nasirov — Programmer Sergey Rud — Production Dima Prutkin, Egor Tatarenko — post-production |