A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-09-04. My Startup

AgencyHungry Boys
Creative headVlad Sitnikov
Author of ideaVlad Sitnikov
ProductFilm StartUp
DescriptionAbout the project
my.startup-film.ru/
In anticipation of the "Startup" movie release we launched a digital-project to promote it. We made up a beautiful test, allowing the users to delve into the secret corners of their business identity. An erotic massage for teddy bears, a tracing service for odd socks or an exoskeleton rental maybe? "Your startup" will help anyone pick a business right for them
Mechanics
It is an online test, helping the participants understand if they can become a startuper. The test pages are beautifully animated, and the results strike with their novelty.

Goal
To raise awareness about the film among its target audience - the hipster community. We wanted to combine two ideas in a funny and attractive way - to promote the film and at the same time revive the entrepreneurial spirit of the younger generation.

The "Startup" movie tells the story of a major Russian search engine. Its premiere will be held April 4, 2014.
AdvertiserDanais Films
Team membersDanais Films
Producer - Irina Smolko

Hungry Boys
Creative Director - Vlad Sitnikov
Copywriter - Natalia Varguleva
? Illustrator - Ekaterina Semenova
Art-director-Sergey Andronov
Head of production - Alexey Nikolaev
Producer - Nadejda Golubstova
Studio Peppers (production)