A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-08-16. New Year’s postcard for life;)
| Agency | COXO Digital |
| Creative head | Babich Yurii |
| Author of idea | Yaroslaw Marcinkowski |
| Product | life;) |
| Description | Christmas and New Year’s Eve is the time when you are secretly hoping for some magic to happen. And you really wish to share that magic with those you love… Objective: to create an original digital Christmas card that will help life:) clients, employees and partners to greet their loved ones Excecution: interactive video that imitates the process of creating of a hand-made postcard in most realistic manner. Warm lighting, cosy work table, cute details and some Christmas magic form the atmosphere of “the most wonderful time of the year” Results: 5 836 unique postcards made and sent by users during Christmas and Ney Year’s Eve |
| Advertiser | life;) |
| Team members | Project-manager - Prolis Yana Supervisor - Babich Yurii Art-director - Rybalko Maksim Account-manager - Yankovskaya Valeria 3D-Artist - Safonov Alexandr Post and video-production - Veselov Vladimir Illustrator - Pupko Alexandr |
