A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-08-12. Loading Circle
| Agency | Contrapunto |
| Creative head | Lyudmila Bausheva |
| Author of idea | Denis Zakharov, Vycheslav Evseev |
| Product | 4G high-speed Internet |
| Description | One of the key slow Internet disadvantages is that you cannot watch video files. That’s why we’ve produced pre-rolls, which imitates slowly downloading video. At the video culmination we see Sergey Svetlakov as 4G and literally “accelerating ” one of interface elements: download wheel or download line, vividly demonstrating the product speed, than video chosen by user starts. |
| Advertiser | Beeline |
| Team members | Agency: Contrapunto Lyudmila Bausheva - Creative Director Denis Zakharov – Copywriter Vycheslav Evseev– Art-Director Galina Sekirinskaya – Group Account Director Alina Drukarova – Senior Account Manager Ksenia Sekirinskaya – Account Manager Andrey Morozov - Senior Strategic Planner Ekaterina Barmak – Senior Producer Production company: Bazelevs Anastasia Formenskaya - Producer Gleb Orlov - Director Client: Beeline Julia Koneva – Brand and Marketing Communications director Natalya Krivchanskaya – Head of Advertising Development department Irina Morozova – Senior Advertising Development manager Dmitry Lashkin – Producer |
