A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-08-09. Allforbear.com
Agency | BBDO Russia Group |
Creative head | Nikolay Megvelidze |
Author of idea | Nikolay Megvelidze |
Product | WWF POLAR BEAR CONSERVATION PROGRAM |
Description | The goal of the campaign is to attract public attention to the problem of polar bear loss and to raise funds for WWF Russia that will help WWF to take measures under the Global Arctic Program. |
Advertiser | WWF Russia |
Team members | Creative team: Creative Director – Nikolay Megvelidze Copywriter – Evgeniy Shinyaev Art-director – Mikhail Tkachenko Design studio - Vasil Akulov, Konstantin Usatov, Tatiana Bukhovets, Elena Klochkova, Aleksandr Kolosov, Dmitry Bashmakov Producer - Dmitry Medvedev, Boris Anisonyan Account team: Client service director - Ekaterina Guvakova Group account director – Vladlena Obukhova Account supervisor - Viktoria Semikasheva Senior account manager - Ekaterina Chistova Senior account manager - Urnova Maria Strategic team – Natalia Chuich, Roman Sidorov Digital supervisor – Anton Akulov Social media specialist – Ekaterina Strelnikova Senior Layer – Julia Mikhailova PR team - Natalia Semina, Lyaisan Yumaguzina Digital developers – “2Nova Interactive”: Digital producer - Elena Pugovkina Account manager - Julia Trifonova Art-director - Oleg Medvedev Illustrator - Oleg Vorontsov Programms developers - Ivan Nikitin, Nikita Zulyaev, Sergey Moiseev, Aleksey Romanenko, Julia Shapovalova |