A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-05-11. 10000$ for Moskal
| Agency | Marketing group OSDirect |
| Creative head | Aleksandr Ivanishyn |
| Author of idea | Aleksandr Ivanishyn |
| Product | Support the proactive position of B. Filatov |
| Description | Borys Filatov, deputy head of Dnipropetrovsk regional state administration, wrote on his facebook page: “We are ready to pay rewards: $1000 for each returned gun… $10 000 for each captured terrorist”. We deside express our civic position and create own visual version of his words. Internet reacted quickly. It was exploded by series of news: “Where are billboards with scandalous advertising in Lugansk, Donetsk, Kharkiv”. Media published news, made videos and posted it in social networks. In the result our visual was used more than 30 informational resources in Ukraine and Russia. During the day our visualization gathered about 10,000 repost in Facebook! |
| Advertiser | own initiative |
| Team members | Aleksandr Ivanishyn, art-director |
