A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-05-02. Comeback of Masyanya
| Agency | Tarctica |
| Creative head | Kseniya Monahova |
| Author of idea | Kseniya Monahova |
| Product | Retailer for consumer electronics Media Markt |
| Description | Campaign objectives: - Increase brand awareness and brand presence in the blogosphere; - Increase loyalty of the audience, the core 25 - 45 years old; - Develop Media Markt pages in social networks. Solution Arrange the comeback of matured Masyanya to the Russian Internet. We agreed on new series with the author of the cartoon Oleg Kuvaev. 10 new cartoons about Masyanya with Media Markt packshots and 12 branded comics were released in one year. Promotion Massive ad campaign in social networks. Each cartoon was published on 50 web-sites, dedicated to different interests of the audience. Results: - Plots on central TV channels ; - Publications in mass media; - More than 10 million views of new Masyanya series; - 150 0000 new fans for Media Markt pages in Social Media; - About 500,000 likes; - Thousands of Thank You’s. |
| Advertiser | Media Markt |
| Team members | Tarctica Kseniya Monahova - Creative director Elena Girya - account-manager Autor Oleg Kuvaev Media Markt Anna Trofimova - Head of PR department Anastasia Dyuzhenkova - SMM-manager |
