A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-04-17. Online Hunting for Liters

AgencyBranson Digital
Creative headDmitriy Bolsunovskiy
Author of ideaDmitriy Bolsunovskiy
ProductNetwork of petrol stations
DescriptionThe global promotion idea: Winning in a KLO petrol station network promotion is so simple and the prizes are so many that the participants will feel themselves to be successful hunters who have opened a season with the deserving trophies.
In an online format, the idea for Hunting for Liters had transformed into a game in the style of the popular 80s-90s 8-bit computer games.
AdvertiserThe KLO petrol station network
Team membersAndrey Zhulidin, art director
Max Cat, copywriter
Elena Kondratenko, strategist
Alex Lisitskiy, designer
Anna Solomakhina, project manager