A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-04-17. Online Hunting for Liters
Agency | Branson Digital |
Creative head | Dmitriy Bolsunovskiy |
Author of idea | Dmitriy Bolsunovskiy |
Product | Network of petrol stations |
Description | The global promotion idea: Winning in a KLO petrol station network promotion is so simple and the prizes are so many that the participants will feel themselves to be successful hunters who have opened a season with the deserving trophies. In an online format, the idea for Hunting for Liters had transformed into a game in the style of the popular 80s-90s 8-bit computer games. |
Advertiser | The KLO petrol station network |
Team members | Andrey Zhulidin, art director Max Cat, copywriter Elena Kondratenko, strategist Alex Lisitskiy, designer Anna Solomakhina, project manager |