G-02-08. Social responsibility of advertising agencies

Agency	Adpro | Isobar
Creative head	Yuri Lence
Author of idea	Nastya Baydachenko
Product	Social responsibility of advertising agencies
Description	Patriotism? Heroism? No, social responsibility is on the first place. Through the most uneasy days of winter, which changed Ukraine, we made socially useful and politically responsible that, what we can do best – effective media campaign. Among bright teasers appeared brief patriotic messages about manifestation of civic opinion, unity and belief in victory. They directed to the sites of objective media, which for many of our fellow citizens, especially in south-east, were impossible to find on their own. With the budget of 800$ reach was about 2 million people. We wonder what could have been the result, if every agency had spent then as much?
Advertiser	AdPro | Isobar
Team members	Nastya Baydachenko, Veronica Logvinovskaya, Artem Brin, Lesya Polivod, Bogdan Babyak, Vitaliy Kulko

https://www.youtube.com/watch?v=aXOT6MuzrQE

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