A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-02-05. Don't Skip It
| Agency | MOST Creative Club |
| Creative head | Daniil Filin |
| Author of idea | Mikhail Gerasimov |
| Product | Program “Together Against Breast Cancer” |
| Description | Breast cancer is one of the most dangerous deseases for women. But breast cancer is treatable in 94% of the cases, if detected in the early stages. Unfortunately, women often skip visiting doctor, though breast examination takes only 10 minutes. And the question is how to draw their attention to this problem and therefore bring them to the website to actually make an appointment? Solution We decided to show women that there are things they just cannot skip and did it with the help of Youtube ad, the thing which people prefer skip every day. We spread a look-like video about kittens with an ad about breast cancer which was tuned in a special way. If anybody tried to skip it, they were redirected to another video, this time unskippable, about important breast cancer information. |
| Advertiser | AVON |
| Team members | Producer – Solomon Shlosman Assistant Producer – Kseniya Klokova Internet Project Manager – Danil Tsytkin |
