A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-01-30. Optimeal

AgencyPeppermint Interactive
Creative headVladislav Volochay
Author of ideaVladislav Volochay
ProductOptimeal
DescriptionTo present a new immune stimulating cat food and boost it's trial we made the first ever interpreter of cat's thoughts. A storytelling website about cats and their thoughts dedicated to immune related issues. Users got a free Optimeal pack for inviting friends to the website and sharing our content.
Videos went viral making the campaign reach double.
AdvertiserOptimeal
Team membersVladislav Volochay creative director
Tania Skrynnik art director
Natalia Dmitova designer
Anton Degtiatev copywrite