A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-01-30. Optimeal
Agency | Peppermint Interactive |
Creative head | Vladislav Volochay |
Author of idea | Vladislav Volochay |
Product | Optimeal |
Description | To present a new immune stimulating cat food and boost it's trial we made the first ever interpreter of cat's thoughts. A storytelling website about cats and their thoughts dedicated to immune related issues. Users got a free Optimeal pack for inviting friends to the website and sharing our content. Videos went viral making the campaign reach double. |
Advertiser | Optimeal |
Team members | Vladislav Volochay creative director Tania Skrynnik art director Natalia Dmitova designer Anton Degtiatev copywrite |