A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-01-12. Finger Torture
Agency | ISD Group |
Creative head | Viktor Shkurba |
Author of idea | Stanislav Stoyackiy |
Product | Duac acne gel |
Description | To persuade teenagers to treat acne with the help of Duac gel we attracted real experts. These are fingers. In fact they suffer as well when the pimples appear on the face. In virtual chamber of tortures called FingerTorture.com it is possible to mock on fingers with the web camera, microphone and keyboard. One finger is always awakened with loud scream and made smear the acne with the makeup stick. The other finger is scratched with the scrub so hard that he cries his eyes out. And the other one has to continuously squeeze and pick out the acne. While mocking on the fingers and skin, teenagers understood the absurdity of using make up means for fighting acne. Users make fingers fight with acne with the help of makeup while fingers are begging them to use DUAC. |
Advertiser | GlaxoSmithKline Pharmaceuticals Ukraine |
Team members | Alex Savin - Technical Director Michael Traverse - Strategic Director Sergey Komlev - Designer/Illustrator Dima Figol - Copywriter Anna Kumaritova - Account Director Svetlana Mironchuk - Account Manager Alina Revenko - New Business Director Andrew Sergeev - Lead Developer Konstantin Sultanov - Flash Animator Sergey Rud - Photographer |