A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

F-11-19. Finger Torture


Agency	ISD Group
Creative head	Viktor Shkurba
Author of idea	Stanislav Stoyatskiy
Product	Duac anti acne gel
Description	To persuade teenagers to treat acne with the help of Duac gel we attracted real experts. These are fingers. In fact they suffer as well when the pimples appear on the face. In virtual chamber of tortures called FingerTorture.com it is possible to mock on fingers with the web camera, microphone and keyboard. One finger is always awakened with loud scream and made smear the acne with the makeup stick. The other finger is scratched with the scrub so hard that he cries his eyes out. And the other one has to continuously squeeze and pick out the acne. While mocking on the fingers and skin, teenagers understood the absurdity of using make up means for fighting acne. Users make fingers fight with acne with the help of makeup while fingers are begging them to use DUAC.
Advertiser	GlaxoSmithKline Pharmaceuticals Ukraine
Team members	Viktor Shkurba - Creative/Art Director Stanislav Stoyatskiy - Creative Group Head Alex Savin - Technical Director Michael Traverse - Strategic Director Sergey Komlev - Designer/Illustrator Dima Figol - Copywriter Anna Kumaritova - Account Director Svetlana Mironchuk - Account Manager Alina Revenko - New Business Director Andrew Sergeev - Lead Developer Konstantin Sultanov - Flash Animator Sergey Rud - Photographer

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