A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-11-08. Two worlds
Agency | ISD Group |
Creative head | Viktor Shkurba |
Author of idea | Natalia Tachinskaya |
Product | Huggies Ultracomfort |
Description | Huggies® Ultraсomfort diapers are created considering anatomical features of boys and girls. To emphasize that we have created two sections with different design: a fairy-tale universe of little fashionistas for girls and future champions heroic world for boys. Parallax scroll technology creates an impression of lightness and flight, illustrations help to convey the mood of each section, and the video sequence usage draws attention to the benefits of the product. |
Advertiser | Kimberly-Clark Ukraine |
Team members | Viktor Shkurba — Creative/Art Director Stanislav Stoyatskiy — Creative Group Head Nataliya Tachinskaya — Art director Alex Savin — Technical Director Sergey Komlev, Katya Korobeyko — Designer/Illustrator Dima Figol — Copywriter Anna Kumaritova — Account Director Svetlana Mironchuk — Account Manager Alina Revenko — New Business Director Andrew Sergeev — Lead Developer Aleksey Nasirov — Programmer Sergey Rud — Production Dima Prutkin, Egor Tatarenko — post-production |