A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-09-03. Mobile library
| Agency | Mex Advertising |
| Creative head | Artem Karan |
| Author of idea | Elena Zueva |
| Product | Mobile Internet |
| Description | Smartphones and tabs become popular swiftly and become more available for different categories of users. According to agency LEAD9 and company GfK research for third quarter 2013 year about 40% of active users of mobile internet use smartphone or tab, and it’s the biggest attendance of mobile internet-access. Many people use their mobile phones for reading e-books that especially comfortable for their opinion. Taking into consideration this tendency we created project of popularization of reading culture in Ukraine by using smartphones. “Mobile library” – this is free of charge unique e-books collection accessible for reading for all smartphones users in Ukraine. In the capacity of free of charge and easily accessible platform for e-books were produced non-standard media in the form of open air library. Team of designers created 3D design of book shelves where were placed QR-codes. With smartphone everybody can download e-book that he likes. There are more than 500 books of different genres including classic and books of modern foreign and Ukrainian authors in library. Owing to project owners of mobile phones could enlarge their library with new books and spend for it only few seconds for reading QR-code. For beginners in smartphones project will open new possibilities of mobile internet. |
| Advertiser | MTS Ukraine |
| Team members | Aleksandr Mykytenko, Director Elena Gula, Senior Account manager Yulia Bahtina , Design Director Irina Bogdanova, Senior designer |
