Итоги конкурса Outdoor 15-го КМФР
Оргкомитет КМФР продолжает представлять результаты, с которыми «пришли к финишу» работы участников 15-го КМФР.
В шорт-лист конкурса С. Outdoor прошли работы, набравшие 52+ балла, «бронза» стартовала с 61 балла, серебро – с 69 баллов, а работы, набравшие 80 и более баллов, получили «золото».
| Agency | Entry | Series | Online jury | Executive jury | Award |
| C-1 Foods | |||||
| Saatchi & Saatchi Ukraine | C-01-01 Tiny City Light | 52 | 58 (52+6) | short | |
| Ogilvy & Mather Ukraine | C-01-02 Dobrynia — Kind Dug | 35 | - | - | |
| Ogilvy & Mather Ukraine | C-01-03 Dobrinya — Kind Dug | 35 | - | - | |
| Tabasco | C-01-04 Flagman | 32 | - | - | |
| THINKMcCANN | C-01-05 Taste art (Cup) | Taste art | 17 | - | - |
| THINKMcCANN | C-01-06 Taste art (Pan) | Taste art | 19 | - | - |
| THINKMcCANN | C-01-07 Taste art (Potato) | Taste art | 18 | - | - |
| THINKMcCANN | C-01-08 No wings, no powers | Nasha Ryaba. Proverbs | 14 | - | - |
| THINKMcCANN | C-01-09 Legs feed Vovka | Nasha Ryaba. Proverbs | 14 | - | - |
| THINKMcCANN | C-01-10 Satiated couple – Semen and Odarochka | Nasha Ryaba. Proverbs | 12 | - | - |
| THINKMcCANN | C-01-11 Don`t teach a learned one to eat baked chicken | Nasha Ryaba. Proverbs | 12 | - | - |
| THINKMcCANN | C-01-12 Two wings are better than one | Nasha Ryaba. Proverbs | 10 | - | - |
| THINKMcCANN | C-01-13 Eat chicken, Cossack, and you`ll be an ataman | Nasha Ryaba. Proverbs | 10 | - | - |
| C-2 Non-Alcoholic Drinks | |||||
| Great Advertising Group | C-02-01 Terribly Refreshing Chaevik | Chaevik | 22 | - | - |
| Great Advertising Group | C-02-02 Horribly Tasty Chaevik | Chaevik | 23 | - | - |
| Great Advertising Group | C-02-03 Wildly Fresh Chaevik | Chaevik | 22 | - | - |
| BBDO Ukraine | C-02-04 Bus | The youth would understand | 38 | - | - |
| BBDO Ukraine | C-02-05 Bunny | The youth would understand | 46 | - | - |
| BBDO Ukraine | C-02-06 Color | The youth would understand | 38 | - | - |
| C-4 Household | |||||
| LBL Communication group | C-04-01 Walls | 38 | - | - | |
| Leo Burnett Moscow | C-04-02 Pride | 46 | 49 (46+3) | - | |
| Leo Burnett Moscow | C-04-03 Ark | 41 | - | - | |
| BBDO Russia Group | C-04-04 THE SUPERHYDROPHOBIC BILLBOARD | 53 | 54 (53+1) | short | |
| Leo Burnett Moscow | C-04-05 Fitting Only You.Bo | Fitting Only You | 42 | - | - |
| Leo Burnett Moscow | C-04-06 Fitting Only You.Coda | Fitting Only You | 42 | - | - |
| Leo Burnett Moscow | C-04-07 Fitting Only You.Jimmy | Fitting Only You | 43 | - | - |
| Geometry Global | C-04-08 Pig | Fat no more (C-4) | 63 | 63 x 0 | not fresh idea: adsoftheworld adsoftheworld |
| Geometry Global | C-04-09 Goose | Fat no more (C-4) | 63 | ||
| Geometry Global | C-04-10 Salmon | Fat no more (C-4) | 63 | ||
| Y&R | C-04-11 Ketchup | Killed Clothing | 30 | - | - |
| Y&R | C-04-12 Cherries | Killed Clothing | 30 | - | - |
| C-5 Home furnishing & appliance | |||||
| INSTINCT | C-05-01 Kidvertising | 53 | 61 (53+8) | bronze | |
| Arriba! | C-05-02 Hanz Bulba | Viknaland | 42 | - | - |
| Arriba! | C-05-03 Helga | Viknaland | 43 | - | - |
| Arriba! | C-05-04 Mozarenko | Viknaland | 40 | - | - |
| C-7 Health & Beauty | |||||
| Media Direction | C-07-01 Dream ABOUT | 30 | - | - | |
| Ogilvy & Mather Ukraine | C-07-02 Philips — Closer | 44 | - | - | |
| Ogilvy & Mather Ukraine | C-07-03 Philips — Closer | 46 | - | - | |
| BBDO Russia Group | C-07-04 Shortcuts | 26 | - | - | |
| Y&R | C-07-05 Apples of Youth | Folk Tales | 15 | - | - |
| Y&R | C-07-06 Water of Life | Folk Tales | 17 | - | - |
| Geometry Global | C-07-07 Trainer | The One That Cares | 33 | - | - |
| Geometry Global | C-07-08 Nurse | The One That Cares | 37 | - | - |
| Geometry Global | C-07-09 Mum | The One That Cares | 37 | - | - |
| C-9 Vehicles and transport services, car | |||||
| Michurin, creative agency | C-09-01 Tattoo | 51 | 51 x 0 | not fresh idea:joelapompe | |
| NEF \ TBWA | C-09-02 Zubr | 51 | 54 (51+3) | short | |
| Arriba! | C-09-03 Kings of the Gas Station | 30 | - | - | |
| Leo Burnett Moscow | C-09-04 Branded Landscapes.Highlands | Branded Landscapes | 62 | 63 (62+1) | bronze |
| Leo Burnett Moscow | C-09-05 Branded Landscapes.Sahara | Branded Landscapes | 62 | ||
| Leo Burnett Moscow | C-09-06 Branded Landscapes.Snow | Branded Landscapes | 62 | ||
| Navigator DDB | LM-C-09-01 Volkswagen Tiguan Cage | 51 | 56 (55+1) | short | |
| Navigator DDB | LM-C-09-02 Volkswagen Tiguan Wolves | 43 | - | - | |
| Navigator DDB | LM-C-09-03 Volkswagen Tiguan Lions | 38 | - | - | |
| C-10 Entertainment , Leisure, Travel | |||||
| VOZDUH advertising agency | C-10-01 Fitness | 42 | - | - | |
| DDVB | C-10-02 Moscow Zoo 150 Anniversary | 44 | - | - | |
| Saatchi & Saatchi | C-10-03 Museum Grannies | 74 | 80 (74+6) | gold | |
| Geometry Global | C-10-04 America | Burned out? | 29 | - | - |
| Geometry Global | C-10-05 Europe | Burned out? | 31 | - | - |
| Geometry Global | C-10-06 Asia | Burned out? | 24 | - | - |
| Geometry Global | C-10-07 Beauty | One-Two-Three | 70 | 77 (72 +5) | silver |
| Geometry Global | C-10-08 Power | One-Two-Three | 72 | ||
| C-11 Consumer & retail services | |||||
| Voskhod creative agency | C-11-01 The Grillboard | 79 | 87 (79+8) | grand prix of the Outdoor | |
| Nebo | C-11-02 Breast of chicken | 19 | - | - | |
| SAKSONIA ADVERTISING AGENCY | C-11-03 It will be fast | 34 | - | - | |
| SAKSONIA ADVERTISING AGENCY | C-11-04 INTNSV | 36 | - | - | |
| TWIGA | C-11-05 Rain Magic | 52 | 55 (52+3) | short | |
| BGF brandband | C-11-06 I'll buy an elephant | I'll buy an elephant | 25 | - | - |
| BGF brandband | C-11-07 I'll buy a giraffe | I'll buy an elephant | 26 | - | - |
| BGF brandband | C-11-08 I'll buy a whale | I'll buy an elephant | 25 | - | - |
| SODA agency | C-11-09 Man hints — PS4 | Man hints | 38 | - | - |
| SODA agency | C-11-10 Man hints — PSP | Man hints | 34 | - | - |
| Streetart | C-11-11 Brugge | Brugge | 33 | - | - |
| Streetart | C-11-12 Brugge | Brugge | 33 | - | - |
| Streetart | C-11-13 Brugge | Brugge | 33 | - | - |
| C-12 Telecommunications services | |||||
| SCHOLZ & FRIENDS KYIV | C-12-01 VOLIA Smart HD. Voyeurs | 30 | - | - | |
| SCHOLZ & FRIENDS KYIV | C-12-02 VOLIA Bundle. Panda | Dive into impressions | 33 | - | - |
| SCHOLZ & FRIENDS KYIV | C-12-03 VOLIA Bundle. Sky Diver | Dive into impressions | 28 | - | - |
| BBDO Russia Group | C-12-04 Peter Pan | Children s Books | 55 | 63 (56+7) | bronze |
| BBDO Russia Group | C-12-05 Dorothy | Children s Books | 55 | ||
| BBDO Russia Group | C-12-06 Tom Sawyer | Children s Books | 56 | ||
| C-13 Banking, Investment & Insurance | |||||
| Artonica | C-13-01 Donstroy. Scarlet Sails | 23 | - | - | |
| GForce/Grey | C-13-02 CLOWNS ON THE ROADS | 40 | - | - | |
| Media-Storm Advertising | C-13-03 Tablecloth.Winter | Tablecloth campaigne | 47 | - | - |
| Media-Storm Advertising | C-13-04 Tablecloth.Autumn | Tablecloth campaigne | 47 | - | - |
| Artonica | C-13-05 Less than ten | Disappear on eye | 18 | - | - |
| Artonica | C-13-06 Less than forty | Disappear on eye | 18 | - | - |
| C-14 Publications , Media & Self promo | |||||
| SUP | C-14-01 Fins | Need it? | 45 | 53 (48+5) | short |
| SUP | C-14-02 Guitar | Need it? | 48 | ||
| SUP | C-14-03 Cage | Need it? | 42 | ||
| Leo Burnett Ukraine | C-14-04 Oneword news. EU begins to reverse gas flow to Ukraine | Oneword news | 63 | 66 (63+3) | bronze |
| Leo Burnett Ukraine | C-14-05 Oneword news. The Ukrainian currency Hryvnia devaluating on Interbank | Oneword news | 66 | ||
| Leo Burnett Ukraine | C-14-06 Oneword news. Putin signs Crimea annexation into law | Oneword news | 64 | ||
| C-15 Corporate Image | |||||
| Havas Worldwide Ukraine | C-15-01 Common Words | Common words (B-3) | 31 | - | - |
| C-16 Social advertising, Fundraising, Donations and Appeals | |||||
| Nebo | C-16-01 Color the special child's day | 27 | - | - | |
| AnyBodyHome! (MOV!E Communication group) | C-16-02 А donor of warm clothes | 40 | - | - | |
| Hungry Boys | C-16-03 Helpless Machine | 49 | 58 (49+9) | short | |
| Great Advertising Group | C-16-04 Break the Blockade of Indifference | 44 | - | - | |
| Great Advertising Group | C-16-05 Marble People against Hearts of Stone | 41 | - | - | |
| CHEIL UKRAINE | C-16-06 The teacher | 20 | - | - | |
| TBWAMoscow | C-16-07 COMMUNITY SERVICES | 39 | - | - | |
| TDI Group Russia | C-16-08 PULL ME OUT | 43 | - | - | |
| TWIGA | C-16-09 The Longest Handshake | 66 | removed | wrong category | |
| >STRELA creative agency | C-16-10 Kiev is cycling city. Three prints set. | Kiev is cycling city | 30 | - | - |
| >STRELA creative agency | C-16-11 Kiev is cycling city. Three prints set. | Kiev is cycling city | 30 | - | - |
| >STRELA creative agency | C-16-12 Kiev is cycling city. Three prints set. | Kiev is cycling city | 30 | - | - |
| DDVB | C-16-13 Blood drops_1 | Blood drops | 39 | - | - |
| DDVB | C-16-14 Blood drops_2 | Blood drops | 54 | 59 (54+5) | short |
| DDVB | C-16-15 Give life_1 | Give life | 26 | - | - |
| DDVB | C-16-16 Give life_2 | Give life | 28 | - | - |
| DDVB | C-16-17 Give life_3 | Give life | 26 | - | - |
| TMA-DRAFT | C-16-18 I WILL TEACH YOU TO LOVE! | I WILL TEACH YOU TO … | 30 | - | - |
| TMA-DRAFT | C-16-19 I WILL TEACH YOU TO DREAM! | I WILL TEACH YOU TO … | 30 | - | - |
| TMA-DRAFT | C-16-20 I WILL TEACH YOU TO WONDER! | I WILL TEACH YOU TO … | 30 | - | - |
| C-17 AMBIENT (Non-Standard and Free-Format Outdoor Advertising) | |||||
| Voskhod creative agency | C-17-01 Put the Music on | 68 | 73 (68+5) | silver | |
| Voskhod creative agency | C-17-02 The Truth is Dangerous | 52 | 57 (52+5) | short | |
| Voskhod creative agency | C-17-03 The Power of support | 52 | 53 (52+1) | short | |
| Saatchi & Saatchi Ukraine | C-17-04 Tiny City Light | 58 | 62 (58+4) | bronze | |
| CHEIL UKRAINE | C-17-05 The Parking | 22 | - | - | |
| MOST Creative Club | C-17-06 Olympic Changes | 63 | 69 (63+6) | silver | |
| Red Pepper | C-17-07 Baby don't cry | 33 | - | - | |
| Red Pepper | C-17-08 Outdoor cassette | 50 | 57 (50+7) | short | |
| Deluxe Interactive | C-17-09 Bacardi Party Planner | 30 | - | - | |
| Cosmos | C-17-10 Euronics: the 50% snow discount | 53 | 56 (53+3) | short | |
| BGF brandband | C-17-11 Brandmauer for the Tower «Claw» Le Silpo | 23 | - | - | |
| Hungry Boys | C-17-12 Helpless Machine | 52 | 61 (52+9) | bronze | |
| Great Advertising Group | C-17-13 Marble People against Hearts of Stone | 37 | - | - | |
| Great Advertising Group | C-17-14 Break the Blockade of Indifference | 38 | - | - | |
| Hungry Boys | C-17-15 Crush The Speed | 38 | - | - | |
| NEF \ TBWA | C-17-16 Puncher | 35 | - | - | |
| BBDO Russia Group | C-17-17 Skoda Hostel | 60 | 60 x 0 | not fresh idea: joelapompe | |
| Piko | C-17-18 Challenger Corner Posters | 36 | - | - | |
| Streetart | C-17-19 Brugge | 38 | - | - | |
| TWIGA | C-17-20 The Longest Handshake | 66 | 72 (66+6) | silver | |
| TWIGA | C-17-21 Rain Magic | 55 | 59 (55+4) | short | |
| Friends Moscow | C-17-22 Bloody hands | 42 | - | - | |
| TDI Group Russia | C-17-23 PULL ME OUT | 43 | - | - | |
| Navigator DDB | LM-C-17-01 The Poop Diagnosis | 46 | 52 (46+6) | short | |
| C-18 Digital outdoor | |||||
| Deluxe Interactive | C-18-01 Bacardi Party Planner | 38 | - | - | |
| MOST Creative Club | C-18-02 Olympic Changes | 64 | 70 (64+6) | silver | |
| Adpro | Isobar | C-18-03 BUS, DON’T HASTEN! | 24 | - | - | |
| INSTINCT | C-18-04 Tree-House | 53 | 58 (53+5) | short |
