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рус
A. FILM
A-1. Foods
A-2. Non-Alcoholic Drinks
A-3. Alcoholic Drinks
A-4. Household
A-5. Home furnishing & appliances
A-6. Home Electronics & Audio-Visual
A-7. Health & Beauty
A-8. Fashion and other consumer goods
A-9. Vehicles and transport services, car
A-10. Entertainment , Leisure, Travel
A-11. Consumer & retail services
A-12. Telecommunications services
A-13. Banking, Investment & Insurance
A-14. Publications , Media & Self promo
A-15. Corporate Image
A-16. Social advertising, Fundraising, Donations and Appeals
A-17. Internet Film
A-18. Corporate film
A-19. Promo videos, TV programs and movies, radio intros and announces
A-20. Ads for digital monitors indoor and outdoor advertising, mobile phones etc
B. PRINT
B-1. Foods
B-2. Non-Alcoholic Drinks
B-3. Alcoholic Drinks
B-4. Household
B-5. Home furnishings & appliances
B-6. Home Electronics & Audio-Visual
B-7. Health & Beauty
B-8. Fashion and other consumer goods
B-9. Vehicles and transport services, car
B-10. Entertainment , Leisure, Travel
B-11. Consumer & retail services
B-12. Telecommunications services
B-13. Banking, Investment & Insurance
B-14. Publications , Media & Self promo
B-15. Corporate Image
B-16. Social advertising, Fundraising, Donations and Appeals
BC-1. Art direction
BC-2. Copywriting
BC-3. Illustration
BC-4. Typography
BC-5. Photography
BC-6. Humor
C. OUTDOOR
C-1. Foods
C-2. Non-Alcoholic Drinks
C-3. Alcoholic Drinks
C-4. Household
C-5. Home furnishing & appliance
C-6. Home Electronics & Audio-Visual
C-7. Health & Beauty
C-8. Fashion and other consumer goods
C-9. Vehicles and transport services, car
C-10. Entertainment , Leisure, Travel
C-11. Consumer & retail services
C-12. Telecommunications services
C-13. Banking, Investment & Insurance
C-14. Publications , Media & Self promo
C-15. Corporate Image
C-16. Social advertising, Fundraising, Donations and Appeals
C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)
C-18. Digital outdoor
D. RADIO
D-1. Food & Beverage
D-2. Manufactured & Consumer goods
D-3. Services
D-4. Publications , Media & Self promo
D-5. Social advertising, Fundraising, Donations and Appeals
DC-1. Script writing
DC-2. Music and sound design
DC-3. Acting Performance
DC-4. Humor
E. FILM CRAFT
E-1. Production
E-2. Direction
E-3. Cinematography
E-4. Editing
E-5. Script
E-6. Music and sound design
E-7. Visual Effects
E-8. Animation
E-9. Acting / Dialogue or monologue
E-10. Humor
F. DESIGN
F-1. Corporate Identity
F-2. Calendar
F-3. Posters and billboards
F-4. Postcard & brochure
F-5. Corporate Publishing
F-6. Illustration and Photography
F-7. DM-materials and original business gifts
F-8. Packaging
F-9. Design in an urban environment, design of stands and interiors
F-10. POS-design and materials
F-11. Design websites and banners
G. DIGITAL & MOBILE
G-1. Commercial Websites
G-2. Non-profit digital projects
G-3. Web Banner
G-4. Online Campaign
G-5. Viral campaign
G-6. Mobile advertising
G-7. Best use of social media
G-8. Other digital communication
G-9. Digital craft: illustration & graphic design
G-10. Digital craft: copywriting
G-11. Digital craft: video
G-12. Digital craft: animation & motion graphics
H. CREATIVE USE OF MEDIA
H-1. Use of TV, Radio, Cinema
H-2. Use of Print and Outdoor
H-3. Use of Digital Platforms
H-4. Use of Special Events, Branded Content & Sponsorship, promotions
H-5. Use of Non-traditional and Ambient Media
H-6. Use of Integrated Media
I. PR
I-1. Marketing PR
I-2. Corporate Reputation & Communication
I-3. Charity, not for Profit and Political PR
I-4. Digital PR
I-5. Non-traditional PR-projects
I-6. Crisis Communications & Issue Management
J. MARKETING SERVICES
J-1. Promotional campaigns
J-2. Event Marketing
J-3. Internal/corporate events
J-4. DM-communications
J-5. Integrated campaigns with the use of marketing services
K. ADVERTISING CAMPAIGNS
K-1. Integrated advertising campaigns
K-2. Advertising series