Итоги конкурса Film 15-го КМФР
Рейтинг каждой работы образован как среднее значение оценок членов жюри конкурса, к которому могли быть добавлены баллы от Executive jury (каждый член жюри мог увеличить оценку на один балл). Решение о том, с какой оценкой работа проходит в шорт-лист, также принималось судьями Executive jury. В конкурсе Film этот порог составил 51+ балл, бронзовые награды начинались от 59+ баллов, серебряные – от 63+, обладатели золота набрали 71 и более баллов.
Максим Лазебник, продюсер КМФР: " Несколько простых тезисов. Бесспорных решений не бывает. Мы не считаем, что система оценки работ членами жюри КМФР безупречна. Но она максимально прозрачна. Фестиваль должен нести пользу всем участникам, а не только победителям. Целый ряд фестивалей постсоветского пространства по факту оперирует примерно одним и тем же составом участников и победителей. В этом должен быть какой-то смысл, кроме доходов организаторов и рейтинговых очков для победителей. Полученное значение баллов для всех конкурсных работ, в том числе и не выбившихся в призеры, призвано помочь всем конкурсантам в работе над своими ошибками и способствовать их последующим победам».
| Agency | Entry | Series | Online jury | Executive jury | Award |
| A-1 Foods | |||||
| Praktika Pro | A-01-01 SPY | 28 | - | - | |
| Voskhod creative agency | A-01-02 Happy Village | 46 | 54 (46+8) | short | |
| TBWA\UKRAINE | A-01-03 Petition | 32 | - | - | |
| BBDO Russia Group | A-01-04 Taste | 30 | - | - | |
| Ogilvy & Mather Ukraine | A-01-05 Dobrynia — Moo-moo | 57 | - | short | |
| Utopia | A-01-06 DESIGNER | 34 | - | - | |
| PROVID | A-01-07 Overcaring mother | 54 | 59 (54+5) | bronze | |
| Arriba! | A-01-08 Yarmarka. Kitchen | 30 | - | - | |
| Voskhod creative agency | A-01-09 Dancer | 41 | - | - | |
| Kinograf | A-01-10 LIMO. Zebras | 32 | - | - | |
| Ogilvy & Mather Ukraine | A-01-11 Chumak — Thank you | 41 | - | - | |
| Havas Worldwide Kiev | A-01-12 Running Things | 29 | - | - | |
| THINKMcCANN | A-01-13 Love in Supermarket | Nasha Ryaba. The choice of Ukrainian Families | 28 | - | - |
| THINKMcCANN | A-01-14 Men’s Business | Nasha Ryaba. The choice of Ukrainian Families | 23 | - | - |
| THINKMcCANN | A-01-15 First word | Nasha Ryaba. The choice of Ukrainian Families | 30 | - | - |
| Saatchi & Saatchi Ukraine | A-01-16 Leopard | Leopard | 16 | - | - |
| Navigator DDB | LM-A-01-01 Fishing | Provansal EZHK | 31 | - | - |
| Navigator DDB | LM-A-01-02 The Shop | Provansal EZHK | 29 | - | - |
| Navigator DDB | LM-A-01-03 Natural control | Provansal EZHK | 27 | - | - |
| A-2 Non-Alcoholic Drinks | |||||
| Red Pepper | A-02-01 Hangover is over | 27 | - | - | |
| Great Advertising Group | A-02-02 Chaevik | 24 | - | - | |
| Ogilvy & Mather Ukraine | A-02-03 Chumak — Fruzi | 27 | - | - | |
| BBDO Ukraine | A-02-04 Daddy cool | 40 | - | - | |
| ESSE Production House | A-02-05 Loop | 71 | - | gold | |
| Publicis Visage | A-02-06 Non Stop Night. Quarrel | Non Stop Day & Night | 47 | 55 (47+8) | short |
| Publicis Visage | A-02-07 Non Stop Day. Sweater | Non Stop Day & Night | 45 | ||
| Publicis Visage | A-02-08 Non Stop Day. Net | Non Stop Day & Night | 47 | ||
| A-3 Alcoholic Drinks | |||||
| Kinograf | A-03-01 GRAIN COLLECTION. Klasychna | 23 | - | - | |
| Kinograf | A-03-02 GRAIN COLLECTION. Zhytnya | 24 | - | - | |
| Havas Worldwide Kazakhstan | A-03-03 Stone Age TV Set | 36 | - | - | |
| Aimbulance | A-03-04 Goldberg Machine for Khortytsya | 31 | - | - | |
| Saatchi & Saatchi Ukraine | A-03-05 Kaputt | 23 | - | - | |
| A-4 Household | |||||
| CreativePeople | A-04-01 VitrA Realove | 45 | 53 (45+8) | short | |
| A-6 Home Electronics & Audio-Visual | |||||
| Leo Burnett Moscow | A-06-01 How Much Is the Fish? | 36 | - | - | |
| A-7 Health & Beauty | |||||
| Yasno | A-07-01 Goog Food | 17 | - | - | |
| THINKMcCANN | A-07-02 Great Sedative | 38 | - | - | |
| THINKMcCANN | A-07-03 Hare | 30 | - | - | |
| Gulliver Cinema | A-07-04 Medihronal | 19 | - | - | |
| AdShot Creative | A-07-05 Canephron N | 10 | - | - | |
| A-8 Fashion and other consumer goods | |||||
| RTA | A-08-01 A dress-transformer from Avon | 22 | - | - | |
| A-10 Entertainment , Leisure, Travel | |||||
| banda agency | A-10-01 Ads that make me mad | 66 | 73 (66+7) | gold | |
| Red Pepper | A-10-02 Aquapaaaaark! | 32 | - | - | |
| Piko | A-10-03 Are you ready for America? | 29 | - | - | |
| Not Perfect Y&R I Vilnius | A-10-04 Cinema Spring | 46 | 51 (46+5) | short | |
| Yasno | A-10-05 obstetrician | Tip&Top | 20 | - | - |
| Yasno | A-10-06 spetsnaz | Tip&Top | 20 | - | - |
| Yasno | A-10-07 miner | Tip&Top | 18 | - | - |
| Yasno | A-10-08 stripper | Tip&Top | 18 | - | - |
| A-11 Consumer & retail services | |||||
| BBDO Russia Group | A-11-01 Canyon | 69 | 78 (69+9) | grand prix of the Film | |
| Contrapunto | A-11-02 Сaviar | 36 | - | - | |
| Friends Moscow | A-11-03 Farewell | 54 | 61 (54+7) | bronze | |
| A-12 Telecommunications services | |||||
| Voskhod creative agency | A-12-01 Telecard Sadness | 43 | - | - | |
| Leo Burnett Moscow | A-12-02 Write, Watch, Create Your Own Olympic History | 34 | - | - | |
| Adventa Lowe | A-12-03 Edelweiss | 32 | - | - | |
| Adventa Lowe | A-12-04 Kite | 38 | - | - | |
| Adventa Lowe | A-12-05 Sisters | 38 | - | - | |
| Utopia | A-12-06 FANS OF BIG BILLS | 33 | - | - | |
| Utopia | A-12-07 SHOUTING | 35 | - | - | |
| Utopia | A-12-08 SOLDIERS | 47 | 51 (47+4) | short | |
| Streetart | A-12-09 Words change the world | 45 | 54 (45+9) | short | |
| Red | A-12-10 Beeline Artist | 37 | - | - | |
| Contrapunto | A-12-11 Cafe | 46 | 51 (46+5) | short | |
| GForce/Grey | A-12-12 Bouncers | 39 | - | - | |
| Contrapunto | A-12-13 New Year Greetings | 44 | - | - | |
| Contrapunto | A-12-14 Fast Autumn | 57 | 63 (57+6) | silver | |
| B.I.T.A. Advertising | A-12-15 Oculist | 38 | - | - | |
| B.I.T.A. Advertising | A-12-16 Blackmail | 20 | - | - | |
| Not Perfect | Y&R Riga | A-12-17 ZELTA ZIVTINA. ZOMBIE | 35 | - | - | |
| Not Perfect | Y&R Riga | A-12-18 VELCOM. FAMILY CURRENCY | 33 | - | - | |
| Yasno | A-12-19 CAR | clik-clik | 32 | - | - |
| Yasno | A-12-20 items | clik-clik | 29 | - | - |
| Kinograf | A-12-21 300 calls | MOTIVE ABOVE THE RULES | 37 | - | - |
| Kinograf | A-12-22 The roof | MOTIVE ABOVE THE RULES | 35 | - | - |
| Kinograf | A-12-23 Performance | MOTIVE ABOVE THE RULES | 34 | - | - |
| Kinograf | A-12-24 Brother`s inheritance | MOTIVE ABOVE THE RULES | 38 | - | - |
| SCHOLZ & FRIENDS KYIV | A-12-25 Volia Bundle. Panda | Towards new discoveries with Volia | 34 | - | - |
| SCHOLZ & FRIENDS KYIV | A-12-26 Volia Bundle. Sky Diver | Towards new discoveries with Volia | 33 | - | - |
| Contrapunto | A-12-27 Waking up | Mobile internet | 41 | - | - |
| Contrapunto | A-12-28 Waiting | Mobile internet | 53 | - | short |
| Contrapunto | A-12-29 Game | Internet modem | 43 | - | - |
| Contrapunto | A-12-30 Interesting movie | Internet modem | 43 | - | - |
| SLAVA | A-12-31 Babushka | Passion | 42 | - | - |
| SLAVA | A-12-32 FOLLOW ME | Passion | 43 | - | - |
| BBDO Russia Group | A-12-33 Return | New plan Smart | 39 | - | - |
| BBDO Russia Group | A-12-34 A meaning of life | New plan Smart | 40 | - | - |
| BBDO Russia Group | A-12-35 Man | New plan Smart | 45 | 51 (45+6) | short |
| BBDO Russia Group | A-12-36 Chic | New plan Smart | 38 | - | - |
| INSTINCT | A-12-37 Polecat | Switch to ZERO | 40 | - | - |
| INSTINCT | A-12-38 Beard | Switch to ZERO | 41 | - | - |
| INSTINCT | A-12-39 Silence | Switch to ZERO | 33 | - | - |
| Not Perfect | Y&R Riga | A-12-40 ZELTA ZIVTINA. NAME CHANGE | ZELTA ZIVTINA. RELAUNCH SERIES | 50 | 55 (50+5) | short |
| Not Perfect | Y&R Riga | A-12-41 ZELTA ZIVTINA. MEETING | ZELTA ZIVTINA. RELAUNCH SERIES | 46 | ||
| Navigator DDB | LM-A-12-01 Honesty 1 | Honesty Campaign | 48 | 45 | |
| Navigator DDB | LM-A-12-02 Honesty 2 | Honesty Campaign | 45 | 45 | |
| Navigator DDB | LM-A-12-03 Honesty 3 | Honesty Campaign | 45 | 45 | |
| Navigator DDB | LM-A-12-04 Honesty pre-roll | Honesty Campaign | 42 | - | - |
| A-13 Banking, Investment & Insurance | |||||
| Peachline | A-13-01 Shadows | 23 | - | - | |
| Peachline | A-13-02 Squares | 19 | - | - | |
| Kinograf | A-13-03 Competition | 27 | - | - | |
| Utopia | A-13-04 RSA Police | 39 | - | - | |
| Hungry Boys | A-13-05 Time to call a spade a spade! | 24 | - | - | |
| SLAVA | A-13-06 Here people decide, not paper | 45 | 54 (45+9) | short | |
| GForce/Grey | A-13-07 Antonio Banderas, bank manager | 42 | - | - | |
| DDB Warsaw | A-13-08 «Closet» | The Three Musketeers | 26 | - | - |
| DDB Warsaw | A-13-09 «Adventure» | The Three Musketeers | 25 | - | - |
| DDB Warsaw | A-13-10 «In front of you» | The Three Musketeers | 26 | - | - |
| A-15 Corporate Image | |||||
| TBWAMoscow | A-15-01 Jail Chess Cup. Bread | 37 | - | - | |
| TBWAMoscow | A-15-02 Jail Chess Cup. Note. | 42 | - | - | |
| SLAVA | A-15-03 Here people decide, not paper | 44 | - | - | |
| SLAVA | A-15-04 Babushka | Passion | 43 | - | - |
| SLAVA | A-15-05 FOLLOW ME | Passion | 42 | - | - |
| A-16 Social advertising, Fundraising, Donations and Appeals | |||||
| Zavod | A-16-01 Pictograms | 42 | - | - | |
| MOOZ! | A-16-02 If You Drink, Don't Drive! | 25 | - | - | |
| Edward Berezin | A-16-03 Birthday | 33 | - | - | |
| Not Perfect Y&R I Vilnius | A-16-04 Without Bullying | 43 | - | - | |
| Leo Burnett Moscow | A-16-05 The Bubble | Fund Bela Children | 44 | 56 (49+7) | short |
| Leo Burnett Moscow | A-16-06 The Turtleneck | Fund Bela Children | 45 | ||
| Leo Burnett Moscow | A-16-07 The Tights | Fund Bela Children | 49 | ||
| Hungry Boys | A-16-08 Helpless Machine | Helpless Machine | 41 | - | - |
| THINKMcCANN | A-16-09 Teddy Bear | The Victory Day of Human Values | 25 | - | - |
| THINKMcCANN | A-16-10 Shawl | The Victory Day of Human Values | 25 | - | - |
| THINKMcCANN | A-16-11 Cherry Tree | The Victory Day of Human Values | 25 | - | - |
| A-17 Internet Film | |||||
| Svetly Story | A-17-01 Yandex.Images: Advanced Image Search | 31 | - | - | |
| Grape | A-17-02 7UP — DEAD SUMMER | 41 | - | - | |
| Leo Burnett Moscow | A-17-03 How Much Is the Fish? | 40 | - | - | |
| MOST Creative Club | A-17-04 Olympic Changes | 53 | removed | wrong category | |
| banda agency | A-17-05 Ads that make me mad | 55 | 57 (55+2) | short | |
| Aimbulance | A-17-06 Goldberg Machine for Khortytsya | 33 | - | - | |
| Hungry Boys | A-17-07 Helpless machine | 31 | - | - | |
| PROVID | A-17-08 Loop | 60 | 68 (60+8) | silver | |
| TBWAMoscow | A-17-09 VISA FIFA | 26 | - | - | |
| Havas Worldwide Ukraine | A-17-10 Anti-zombie-effect | 34 | - | - | |
| Fastway | A-17-11 Yandex.Direct New Year’s eve video | 55 | 59 (55+4) | bronze | |
| Branson Digital | A-17-12 Portrait | 28 | - | - | |
| SCHOLZ & FRIENDS KYIV | A-17-13 VOLIA Smart HD. Father | Название серии VOLIA Smart HD. Life is too short… | 36 | - | - |
| SCHOLZ & FRIENDS KYIV | A-17-14 VOLIA Smart HD. Train | Название серии VOLIA Smart HD. Life is too short… | 29 | - | - |
| SCHOLZ & FRIENDS KYIV | A-17-15 VOLIA Smart HD. Robbery | Название серии VOLIA Smart HD. Life is too short… | 31 | - | - |
| Michurin, creative agency | A-17-16 Cosa Nostra | Cosa Nostra.Al Solone | 30 | - | - |
| Michurin, creative agency | A-17-17 Cosa Nostra | Cosa Nostra.Al Solone | 29 | - | - |
| Michurin, creative agency | A-17-18 Cosa Nostra | Cosa Nostra.Al Solone | 29 | - | - |
| Navigator DDB | LM-A-17-01 The Music of Dust | 58 | 58 | short | |
| A-18 Corporate film | |||||
| AG-VIDEO | A-18-01 AEP GROUP | 17 | - | - | |
| AG-VIDEO | A-18-02 AEP | 17 | - | - | |
| Red Keds | A-18-03 Video for Nissan | 38 | - | - | |
| A-19 Promo videos, TV programs and movies, radio intros and announces | |||||
| tv channel «Inter» | A-19-01 Vail | 52 | 57 (55+2) | short | |
| tv channel «Inter» | A-19-02 One family | 30 | - | - | |
| Streetart | A-19-03 Malina.am | 32 | - | - | |
| tv channel «Inter» | A-19-04 Thank you that they don*t know.(bombarduvannya) | Thank you that they don*t know. | 53 | 67 (57+10) | silver |
| tv channel «Inter» | A-19-05 Thank you that they don*t know (konctabir) | Thank you that they don*t know. | 53 | ||
| tv channel «Inter» | A-19-06 Thank you that they don*t (payok) | Thank you that they don*t know. | 57 | ||
| tv channel «Inter» | A-19-07 Concerns everyone .(father) | Concerns everyone | 47 | 56 (47+9) | short |
| tv channel «Inter» | A-19-08 Concerns everyone (girl) | Concerns everyone | 41 | - | - |
| A-20 Ads for digital monitors indoor and outdoor advertising, mobile phones etc | |||||
| Red Pepper | A-20-01 Aqapaaaaaaaark! | 32 | - | - |
