15th KIAF will be held in an experimental format
15th Kyiv
International Advertising Festival is going back to Kyiv. And this year it will
be held with some changes from the previous years.
To hold festival during the present crisis in country (political, economic, financial, constitutional, mental, etc.) is not good. At a time we have a good reason to test other festival formats or mix them.
The priority was given to an experience of New York Advertising Festivals. Festival format and panels of KIAF Jury, 2014 relate to New York Festivals, and scoring criteria - to Effie Awards.
11 panels of judges conducted online, evaluates all entries. Each panel evaluates one of contest.
Online Jury evaluates contest entries on the 1-100 point scale. Each member of jury should to evaluate entry from 1 to 100 points. Scoring system: less than 50 points – insufficient; 55-65 points – bronze; 65-75 points – silver; 75-100 points – gold.
After that Executive Jury will gather of live judging to determine the Finalists and the Bronze, Silver, Gold, and Grand Award winners. Executive Jury will gather in Kyiv on 27-28 May, 2014.
Positions of Jury Chairman and Press Jury have not been contemplated in 2014.
The main event of 15th KIAF - Award Ceremony - will be held in Kyiv on 30th May.
List of contests and categories will stand unchanged. But one and the same entry or advertising campaign should be submitted no more than in 2 categories of each contest, except contests Film Craft, Print Craft, Radio Craft and Digital&Mobile.
Award «Best of contest» is renamed to «Grand Prix of contest».
This year there is no seminar program and exhibition of festival. But everyone can buy tickets for KIAF Award Ceremony. For more information please visit special section of the site.
We wish good luck everyone in 15th KIAF!
