Итоги конкурса Creative use of Media 15-го КМФР
Оценки двух кейсов в конкурсе (один из них был подан дважды) были умножены на ноль членами Executive Jury по рекомендациям членов онлайн-жюри, так как являлись повторами ранее реализованных идей. Ссылки на оригиналы представлены в таблице.
Призовые баллы были определены для всех категорий конкурса: «золото» КМФР получили работы с 76 и более баллами, «серебро» стартовало с 70 баллов, работы с 68+ баллами признаны «бронзовыми», а попадание в шорт-лист обеспечила оценка в 60 и более баллов.
| Agency | Entry | Amount | Mark | Award |
| H-1 Use of TV, Radio, Cinema | ||||
| Media Direction | H-01-01 Lvivske has always flowed where the song is heard | 24 | - | - |
| Saatchi & Saatchi Ukraine | H-01-02 Leopard | 37 | - | - |
| Leo Burnett Ukraine | H-01-03 Oneword news | 43 | - | - |
| H-2 Use of Print and Outdoor | ||||
| Voskhod creative agency | H-02-01 The Grillboard | 69 | 77 (69+8) | gold |
| Saatchi & Saatchi Ukraine | H-02-02 Tiny City Light | 53 | - | - |
| NEF \ TBWA | H-02-03 Puncher | 57 | 62 (57+5) | short |
| Initiative | H-02-04 Cosmo by Beeline | 43 | - | - |
| Havas Worldwide Ukraine | H-02-05 Common Words | 33 | - | - |
| SODA agency | H-02-06 How the Tsar opened a road | 50 | - | - |
| Leo Burnett Ukraine | H-02-07 MOOD BOX | 61 | - | short |
| BBDO Russia Group | H-02-08 THE SUPERHYDROPHOBIC BILLBOARD | 55 | 58 (55+3) | - |
| Depot WPF | H-02-09 GRILLED MASTERPIECES | 49 | - | - |
| TDI Group Russia | H-02-10 PULL ME OUT | 49 | - | - |
| H-3 Use of Digital Platforms | ||||
| ADVERT.UA | H-03-01 AdFaces: faces of the advertising market | 40 | - | - |
| GRAPE Ukraine | H-03-02 Deltaplan: location-based game | 53 | - | - |
| GRAPE Ukraine | H-03-03 Chezz Jumper: Interactive Sound Machine | 56 | - | - |
| Deep Systems | H-03-04 «Vivian» | 39 | - | - |
| R&I | H-03-05 AXE Provokes Mothers Hysteria | 50 | - | - |
| Grape | H-03-06 Captured | 55 | - | - |
| banda agency | H-03-07 Ads that make me mad | 74 | 78 (74+4) | gold |
| Tribal DDB Ukraine | H-03-08 National Campaign supporting the launch of flagship smartphone model HTC One | 47 | - | - |
| MOST Creative Club | H-03-09 Don't Skip It | 62 | 70 (62+8) | silver |
| RAPP Ukraine | H-03-10 Be part of Bud Team! | 41 | - | - |
| VGNC Creative Digital Agency | H-03-11 There Is a Way | 49 | - | - |
| VGNC Creative Digital Agency | H-03-12 Eleks Google Glass Experiment | 41 | - | - |
| Hungry Boys | H-03-13 KFC Basket | 46 | - | - |
| Hungry Boys | H-03-14 Animal not Found | 68 | 76 (68+8) | gold |
| Hungry Boys | H-03-15 Crush The Speed | 54 | - | - |
| Branson Digital | H-03-16 SMM for Mimibear Community | 35 | - | - |
| ISD Group | H-03-17 Finger Torture | 36 | - | - |
| Dr.JUNG | H-03-18 Chery Antisceptic | 40 | - | - |
| SUP | H-03-19 First ever auto race through Internet | 36 | - | - |
| RTA | H-03-20 Nokia Lumia 720. Connecting colors | 43 | - | - |
| GREY Moscow | H-03-21 Opel Mokka — SkipTest | 58 | 68 (58+10) | bronze |
| Geometry Global | H-03-22 Get Well Kit | 69 | 74 (69+5) | silver |
| Geometry Global | H-03-23 Street Sound | 59 | - | - |
| Red Keds | H-03-24 ‘Escape Plan’ campaign in social media | 62 | 68 (62+6) | bronze |
| Prodigi | H-03-25 Discharge it if you can | 48 | - | - |
| Red Keds | H-03-26 Lipton Social Playground: ‘Lipton Journey’, a game for social media | 34 | - | - |
| Red Keds | H-03-27 Lipton Social Playground: ‘Crocodile’, a game for social media | 35 | - | - |
| BBDO Russia Group | H-03-28 Allforbear.com | 64 | 64 x 0 | not fresh idea:polarbearplunge |
| RTA | H-03-29 Insurance for two from INTOUCH | 34 | - | - |
| RTA | H-03-30 Space in woman’s purse | 33 | - | - |
| RTA | H-03-31 KFC Geolocation campaign | 46 | - | - |
| Initiative | H-03-32 Plan B | 47 | - | - |
| RTA | H-03-33 Repair under control with Weber-Vetonit | 30 | - | - |
| Traffic Isobar | H-03-34 Nokia Lumia Black Square | 54 | - | - |
| Postmen | H-03-35 Project «My Present. Bukovel» | 33 | - | - |
| The Directors LLC | H-03-36 Ice Boroda | 51 | - | - |
| BBDO Russia Group | H-03-37 Responsible Kilometres | 56 | - | - |
| Contrapunto | H-03-38 Loading Circle | 49 | - | - |
| BBDO Russia Group | H-03-39 #sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #crazy #positions #wow #amazing #ohmygod | 63 | 70 (63+7) | silver |
| INSTINCT | H-03-40 Design advice | 58 | - | - |
| INSTINCT | H-03-41 Kidvertising | 60 | 63 (60+3) | short |
| H-4 Use of Special Events, Branded Content & Sponsorship, promotions | ||||
| Voskhod creative agency | H-04-01 Put the Music on | 61 | 68 (61+7) | bronze |
| Advertising agency OMI | H-04-02 Kinder Choсolate: augmented reality | 37 | - | - |
| BBDO Russia Group | H-04-03 Smart. The Unexpected test drive | 58 | 64 (58+6) | short |
| BBDO Russia Group | H-04-04 Smart Twist | 61 | 68 (61+7) | bronze |
| e:mg | H-04-05 Optimism in Your City | 40 | - | - |
| Peachline | H-04-06 AtaHolding: Restoration And Colorization Of Movie | 34 | - | - |
| Leo Burnett Moscow | H-04-07 Carabiner | 59 | - | - |
| Red Pepper | H-04-08 Hello from Youth | 50 | - | - |
| banda agency | H-04-09 Ping Pong Pitch 3 | 62 | 64 (62+2) | short |
| Cosmos | H-04-10 Motiv: Ringtones in jazz perfomance | 48 | - | - |
| e:mg | H-04-11 Inferno | 48 | - | - |
| Leo Burnett Moscow | H-04-12 Whites Out | 47 | - | - |
| SPN Communications Ukraine | H-04-13 smart loveseats | 44 | - | - |
| CHEIL UKRAINE | H-04-14 Street musicians | 44 | - | - |
| NEF \ TBWA | H-04-15 Promo that’s never existed | 48 | - | - |
| TBWAMoscow | H-04-16 Jail Chess Cup | 66 | 68 (66+2) | bronze |
| BBDO Russia Group | H-04-17 Skoda Hostel | 64 | 64 x 0 | not fresh idea: joelapompe |
| BBDO Russia Group | H-04-18 Share your warmth | 52 | - | - |
| TDI Group Russia | H-04-19 WAS READ WITH ONE CUP | 40 | - | - |
| TDI Group Russia | H-04-20 MUSICAL MEDIA | 56 | 57 (56+1) | - |
| Mayer McCann | H-04-21 Reuse | 46 | - | - |
| TWIGA | H-04-22 The Longest Handshake | 70 | 77 (70+7) | gold |
| BBDO Russia Group | H-04-23 Experiment 4G | 51 | - | - |
| Talan Group | H-04-24 Bread is the Message | 41 | - | - |
| PRKVADRAT | H-04-25 Friendship media | 48 | - | - |
| INSTINCT | H-04-26 Create what you want — MUSEON | 59 | 63 (59+4) | short |
| H-5 Use of Non-traditional and Ambient Media | ||||
| VIANEG | H-05-01 Wheels for lives | 48 | - | - |
| Voskhod creative agency | H-05-02 The Power of support | 55 | 59 (55+4) | - |
| Voskhod creative agency | H-05-03 The Truth is Dangerous | 56 | 60 (56+4) | short |
| BBDO Russia Group | H-05-04 Smart. The Unexpected test drive | 58 | 59 (58+1) | - |
| BBDO Russia Group | H-05-05 Smart Twist | 62 | 69 (62+7) | bronze |
| Saatchi & Saatchi Ukraine | H-05-06 Tiny City Light | 49 | - | - |
| Saatchi & Saatchi Ukraine | H-05-07 Photomagic | 48 | - | - |
| Leo Burnett Moscow | H-05-08 Carabiner | 62 | 67 (62+5) | short |
| Leo Burnett Moscow | H-05-09 Whites Out | 49 | - | - |
| MOST Creative Club | H-05-10 Olympic Changes | 71 | 77 (71+6) | grand prix of the Creative use of Media |
| Aimbulance | H-05-11 BraHM — Brand Health Monitor | 57 | - | - |
| Red Pepper | H-05-12 Baby don't cry | 51 | - | - |
| MOOZ! | H-05-13 Scooter — Small and Vulnerable | 46 | - | - |
| Deluxe Interactive | H-05-14 Bacardi Party Planner | 55 | 56 (55+1) | - |
| Cosmos | H-05-15 Euronics: the 50% snow discount | 65 | 72 (65+7) | silver |
| ARK CONNECT | H-05-16 Love Technics | 41 | - | - |
| Mex Advertising | H-05-17 Mobile library | 53 | - | - |
| Mex Advertising | H-05-18 Fit Sweet | 52 | - | - |
| Media Direction | H-05-19 Dream ABOUT | 32 | - | - |
| AnyBodyHome! (MOV!E Communication group) | H-05-20 My Babushka Yaga | 58 | 62 (58+4) | short |
| Hungry Boys | H-05-21 Helpless Machine | 68 | 76 (68+8) | gold |
| Hungry Boys | H-05-22 Crush The Speed | 52 | - | - |
| Brandnew | H-05-23 LAYS train-media | 51 | - | - |
| Vola Kuzmich | H-05-24 Freedom on paper | 53 | - | - |
| NEF \ TBWA | H-05-25 Puncher | 54 | - | - |
| AnyBodyHome! (MOV!E Communication group) | H-05-26 A head is not a coconut | 45 | - | - |
| Geometry Global | H-05-27 Get Well Kit | 67 | 68 (67+1) | bronze |
| BBDO Russia Group | H-05-28 Skoda Hostel | 67 | 67 x 0 | not fresh idea: joelapmope |
| BBDO Russia Group | H-05-29 Share your warmth | 55 | 61 (55+6) | short |
| Red Keds | H-05-30 ‘Escape Plan’ campaign in social media | 55 | - | - |
| TDI Group Russia | H-05-31 WAS READ WITH ONE CUP | 40 | - | - |
| Saatchi & Saatchi | H-05-32 Flying jacket | 49 | - | - |
| TWIGA | H-05-33 David’s Deer. Vanishing form. | 53 | - | - |
| TWIGA | H-05-34 The Longest Handshake | 69 | 70 (69+1) | silver |
| BBDO Russia Group | H-05-35 Experiment 4G | 51 | - | - |
| TWIGA | H-05-36 Rain Magic | 49 | - | - |
| PRKVADRAT | H-05-37 Friendship media | 45 | - | - |
| Friends Moscow | H-05-38 Bloody hands | 52 | - | - |
| INSTINCT | H-05-39 NIKE Flyknit | 55 | - | - |
| INSTINCT | H-05-40 Tree-House | 54 | - | - |
| Navigator DDB | LM-H-05-01 The Poop Diagnosis | 58 | - | - |
| H-6 Use of Integrated Media | ||||
| Voskhod creative agency | H-06-01 Put the Music on | 64 | 65 (64+1) | short |
| e:mg | H-06-02 Inferno | 46 | - | - |
| MOST Creative Club | H-06-03 Olympic Changes | 64 | - | short |
| banda agency | H-06-04 Ads that make me mad | 72 | 75 (72+3) | silver |
| AnyBodyHome! (MOV!E Communication group) | H-06-05 My Babushka Yaga | 56 | - | - |
| Initiative | H-06-06 Max the Lion | 37 | - | - |
| Adpro | Isobar | H-06-07 BUS, DON’T HASTEN! | 38 | - | - |
| Red Pepper | H-06-08 Too young to… | 51 | - | - |
| PROVID | H-06-09 Overcaring mother | 46 | - | - |
| Leo Burnett Ukraine | H-06-10 MOOD BOX | 58 | - | - |
| Saatchi & Saatchi | H-06-11 Museum Grannies | 64 | 65 (64+1) | short |
| INSTINCT | H-06-12 NIKE Flyknit | 54 | - | - |
| INSTINCT | H-06-13 Create what you want | 64 | 70 (64+6) | silver |
