Started to work in advertising industry as a copywriter in 2006. Slogans & namings for national campaigns he changed for interactive marketing. He found his home in first ukrainian truly digital agencies Brainberry & COXO. Campaigns for MTS, Sony Pictures Russia & Tuborg followed by leading digital practice in PRP Ukraine agency. There he won gold Sabre awards for Coca-Cola “Ecofan” campaign. In 2012 he move to Moscow where he headed Affect’ digital agency new business department. He is a curator of course “Non standard communication models”in Higher School of Economics. Was a member of “White Square” Digital jury. Materials of expert were published on Sostav.ru, Slon.ru, Cossa.ru, Adme.ru, Mmr.ua magazines.