Will Rust got into advertising through necessity after being fired by McDonalds in 1992.

Swapping burgers for typography and art direction (on his Dad’s advice), he spent many years agency-hopping before deciding Ogilvy was the place to be.

Since his first ECD position, every single agency he has led has topped their national creative rankings, winning Agency of the Year titles across the board. He also helped deliver the Ukraine office the title of “Most effective agency in Europe” according to the 2012 Effie global index.

He has won awards made of metal, wood & paper at Cannes, Clio, D&AD, OneShow, London International and pretty much all the others.

Will now works for Ogilvy Czech Republic, one of the largest communications groups in central Europe and now the most awarded agency in the country

He loves his cat, kids, music and wife. Not necessarily in that order.