A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

I-05-04. Smart Twist

АгенствоBBDO Russia Group
Творчий керівникMihai Coliban
Автор ідеїMihai Coliban, Victor Lander, Evgeniy Gavrilchenko, Konstantin Tokarev
ПродуктSmart
ОписSmart by Mercedes is a perfect car for a big city with huge parking problems. In Moscow, it takes an average of 19 minutes a day for a driver to find a parking place. Yet people still try to squeeze their mid-to-large cars into limited places. The task was to drive the audience’s interest in Smart by demonstrating its amazing parking abilities. The results were to be measured by hotline calls and test drive applications.
РекламодавецьMercedes Benz AG
Склад творчої групиChief Creative Officer: Igor Lutz
Creative Director: Mihai Coliban
Copywriter: Victor Lander, Evgeniy Gavrilchenko
Art Director: Konstantin Tokarev
Producer: Valeriy Gorohov, Anna Chernaya, Denis Shushin
Account Supervisor: Christina Tancher, Anna Sokolova,
Advertiser's Supervisor: Ekaterina Geraseva
Account Manager: Yana Bader
Producer P.P.C.M Enterprise: Daria Yastrubitskaya
Director P.P.C.M Enterprise: Avdotia Alexandrova
Graphics&Animation P.P.C.M Enterprise: Timofey Alexandrov