A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
I-05-04. Smart Twist
Агентство | BBDO Russia Group |
Творческий руководитель | Mihai Coliban |
Автор идеи | Mihai Coliban, Victor Lander, Evgeniy Gavrilchenko, Konstantin Tokarev |
Продукт | Smart |
Описание | Smart by Mercedes is a perfect car for a big city with huge parking problems. In Moscow, it takes an average of 19 minutes a day for a driver to find a parking place. Yet people still try to squeeze their mid-to-large cars into limited places. The task was to drive the audience’s interest in Smart by demonstrating its amazing parking abilities. The results were to be measured by hotline calls and test drive applications. |
Рекламодатель | Mercedes Benz AG |
Состав творческой группы | Chief Creative Officer: Igor Lutz Creative Director: Mihai Coliban Copywriter: Victor Lander, Evgeniy Gavrilchenko Art Director: Konstantin Tokarev Producer: Valeriy Gorohov, Anna Chernaya, Denis Shushin Account Supervisor: Christina Tancher, Anna Sokolova, Advertiser's Supervisor: Ekaterina Geraseva Account Manager: Yana Bader Producer P.P.C.M Enterprise: Daria Yastrubitskaya Director P.P.C.M Enterprise: Avdotia Alexandrova Graphics&Animation P.P.C.M Enterprise: Timofey Alexandrov |