A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
BC-03-03. No Signal Happened. Destroying
Агентство | CHEIL UKRAINE |
Творческий руководитель | Vladyslava Denys |
Автор идеи | Viktor Kolodyazhny |
Продукт | Оборудование для спутникового ТВ |
Описание | Many Ukrainian paid-TV providers face the fact that some channels randomly change coding without any preliminary negotiations with the providers. We have dramatized the appearance of a simple message “No signal” on a TV screen which is an indication of a problem. We have materialized this sign and put it in the center of a common story watched on TV. |
Рекламодатель | Цифровое телевидение Viasat |
Состав творческой группы | Creative Director: Vladyslava Denys Art Director: Viktor Kolodyazhny Copywriter: Julia Kolesnik Illustration: Mella Rosa Designer: Vladimir Tochanenko Account director: Galina Nurmetova Account manager: Myroslava Chernaya |