A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
K-02-01. The Three Musketeers
Агентство | DDB Warsaw |
Творческий руководитель | Maciej Waligora - creative director |
Автор идеи | Grzegorz Karwowski - senior art director; Emilia Ziolkowska - senior copywriter |
Продукт | Banking products and service |
Описание | Introducing of new communication platform "The Three Musketeers". Our Musketeers are modern Georgian version of three brave knights from Alexander Dumas novels. They are friendly, helpful and always close to Georgians, never refuse listening to them and find solution for their problems. Musketeers appear where people need them. Different Georgian is Fourth Musketeer in every commercial. |
Рекламодатель | TBC Bank: Gary Koeb - Chief Marketing Officer; Ketevan Kavlashvili - Head of Markerting Communications Department, Aleksandre Makashvili - Head of Marketing Analytics Department |
Состав творческой группы | Grzegorz Karwowski - senior art director, Emilia Ziolkowska - senior copywriter; Izabela Wit - senior art director; Jan Miroslaw - senior copywriter |
Вид медиа | tv |