A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-01-14. Nivea Deo
| Агентство | Арк Коннект |
| Творческий руководитель | Антон Шапоренко |
| Автор идеи | . |
| Продукт | NIVEA Защита АнтиСтресс |
| Описание | Beyond introducing the product to potential customers, the agency set out to establish a completely new channel for product sampling. Our goal was to achieve maximum emotional involvement of the target audience with minimal project expenses. At first we searched for the solution by running through scenarios that focused on intensity of stress sweating.But in the end, we realized that we really need a more common situation where stress sweating is universal and inescapable: for instance, a job interview. So we came up with an ideal channel for product sampling: the employment agency “Men Power”. Together, we prepared well-positioned candidates for job interviews with various firms. Employment specialists gave recommendations on dealing with the stress of being interviewed and looking professional in the eyes of the potential employer. They also gave candidates little presents: crib sheets with advice and NIVEA’s “Stress Protect” antiperspirant. |
| Рекламодатель | Beiersdorf |
| Состав творческой группы | . |
