Итоги конкурса PR 15-го КМФР
Здесь судьи умножили на 0 две работы, посчитав их несоответствующими конкурсу. Для всех категорий члены жюри приняли единую шкалу наград, согласно которой «золото» КМФР получили работы с 82 и более баллами, 78 баллов позволили конкурсантам получить «серебро», работы с 74+ баллами стали «бронзовыми», а оценка в 65 и более баллов обеспечила прохождение в шорт-лист фестиваля.
| Agency | Entry | Online jury | Executive jury | Award |
| I-1 Marketing PR | ||||
| Voskhod creative agency | I-01-01 The Power of support | 58 | - | - |
| Leo Burnett Moscow | I-01-02 Carabiner | 53 | - | - |
| Leo Burnett Moscow | I-01-03 Whites Out | 51 | - | - |
| R&I | I-01-04 CLINing is worth a party! | 51 | - | - |
| Red Pepper | I-01-05 Hello from Youth | 59 | - | - |
| banda agency | I-01-06 Ping Pong Pitch 3 | 61 | - | - |
| Adventa Lowe | I-01-07 Tangerines Vs Snow | 54 | - | - |
| e:mg | I-01-08 Leather ball — Coca-Cola Cup 2013 | 54 | - | - |
| Cosmos | I-01-09 Motiv: Ringtones in jazz performance | 60 | 65 (60+5) | short |
| Market Group | I-01-10 Max Twister launch | 69 | - | short |
| SPN Communications Ukraine | I-01-11 smart loveseats | 50 | - | - |
| NEF \ TBWA | I-01-12 Promo that’s never existed | 60 | 61 (60+1) | - |
| Geometry Global | I-01-13 Street Sound | 60 | - | - |
| e:mg | I-01-14 Inferno | 60 | - | - |
| SAN HUNTERS RIGA | I-01-15 ALL IN CHOCOLATE! | 51 | - | - |
| Leo Burnett Ukraine | I-01-16 MOOD BOX | 67 | - | short |
| Saatchi & Saatchi | I-01-17 Museum Grannies | 75 | 80 (75+5) | silver |
| ARTMIX EVENTS COMPANY | I-01-18 my MINI ego or MINI tanks are not afraid | 32 | - | - |
| Saatchi & Saatchi Ukraine | I-01-19 Leopard | 41 | - | - |
| Marketing group OSDirect | I-01-20 Gratitude for talent | 56 | - | - |
| PRKVADRAT | I-01-21 velocity | 72 | 75 (72+3) | bronze |
| I-2 Corporate Reputation & Communication | ||||
| BeeTL | I-02-01 BeeTL on Flugtag | 41 | - | - |
| BeeTL | I-02-02 Sound Happens | 47 | - | - |
| AIDA Pioneer Branding company | I-02-03 Advertising disco | 43 | - | - |
| AnyBodyHome! (MOV!E Communication group) | I-02-04 GoaHome! | 56 | - | - |
| AIDA Pioneer Branding company | I-02-05 The theater of brands | 53 | - | - |
| Geometry Global | I-02-06 Get Well Kit | 62 | - | - |
| TBWAMoscow | I-02-07 Jail Chess Cup | 67 | - | short |
| Leo Burnett Ukraine | I-02-08 News Candies | 62 | 64 (62+2) | - |
| Ekonomika Communication Hub | I-02-09 Don't give it to a Russian | 61 | 62 (61+1) | - |
| ARTMIX EVENTS COMPANY | I-02-10 Art-pelmen | 39 | - | - |
| Navigator DDB | LM-I-02-01 Honest press-conference | 47 | - | - |
| I-3 Charity, not for Profit and Political PR | ||||
| RAM 360 Agency | I-03-01 Save lawn. Live better! | 46 | - | - |
| PieTime | I-03-02 Live Statistics | 54 | - | - |
| Red Pepper | I-03-03 Baby don't cry | 71 | 78 (71+7) | silver |
| PRP in Ukraine | I-03-04 End exploitation and trafficking. Think, where you want to be! | 49 | - | - |
| FC Shakhtar Donetsk | I-03-05 Play like Shakhtar! Live with an open heart… | 51 | - | - |
| AnyBodyHome! (MOV!E Communication group) | I-03-06 My Babushka Yaga | 73 | - | short |
| Hungry Boys | I-03-07 Helpless Machine | 71 | - | short |
| Hungry Boys | I-03-08 Animal not Found | 76 | - | bronze |
| AIDA Pioneer Branding company | I-03-09 5 steps | 71 | 72 (71+2) | short |
| Ekonomika Communication Hub | I-03-10 Don't give it to a Russian | 56 | - | - |
| BBDO Russia Group | I-03-11 Allforbear.com | 77 | 78 (77+1) | silver |
| Articul Media | I-03-12 «ACCESSIBILITY MAP» | 65 | 66 (65+1) | short |
| TDI Group Russia | I-03-13 CAUTION: THIN ICE! | 63 | - | - |
| VGNC Creative Digital Agency | I-03-14 There Is a Way | 54 | - | - |
| SODA agency | I-03-15 How the Tsar opened a road | 62 | - | - |
| Talan Group | I-03-16 All power of PR in a single letter | 83 | 85 (83+2) | Grand Prix of PR |
| TWIGA | I-03-17 The Longest Handshake | 76 | 83 (76+7) | gold |
| TDI Group Russia | I-03-18 PULL ME OUT | 57 | - | - |
| I-4 Digital PR | ||||
| Grape | I-04-01 Captured | 64 | 70 (64+6) | short |
| ADVERT.UA | I-04-02 AdFaces: faces of the advertising market | 53 | - | - |
| Tarctica | I-04-03 Comeback of Masyanya | 60 | 63 (60+3) | - |
| R&I | I-04-04 AXE Provokes Mothers Hysteria | 59 | - | - |
| banda agency | I-04-05 Ads that make me mad | 79 | 80 (79+1) | silver |
| BeeTL | I-04-06 Sound Happens | 48 | - | - |
| Aimbulance | I-04-07 Pepsi Stars of Now | 47 | - | - |
| Hungry Boys | I-04-08 Animal not Found | 68 | - | short |
| Hungry Boys | I-04-09 Crush The Speed | 75 | 82 (75+7) | gold |
| VGNC Creative Digital Agency | I-04-10 Petcube | 53 | - | - |
| Dr.JUNG | I-04-11 Chery Antisceptic | 53 | - | - |
| Geometry Global | I-04-12 Get Well Kit | 71 | 71 x 0 | wrong category |
| Geometry Global | I-04-13 Street Sound | 60 | 60 x 0 | wrong category |
| VGNC Creative Digital Agency | I-04-14 Got To Stay Fresh | 46 | - | - |
| e:mg | I-04-15 Inferno | 51 | - | - |
| Red Keds | I-04-16 ‘Escape Plan’ campaign in social media | 60 | 67 (60+7) | short |
| Prodigi | I-04-17 Discharge it if you can | 63 | - | - |
| Traffic Isobar | I-04-18 Nokia Lumia Black Square | 67 | 68 (67+1) | short |
| Prodigi | I-04-19 Say hello! | 58 | - | - |
| BBDO Russia Group | I-04-20 #sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #crazy #positions #wow #amazing #ohmygod | 72 | 74 (72+2) | bronze |
| INSTINCT | I-04-21 Design advice | 67 | - | short |
| INSTINCT | I-04-22 Kidvertising | 57 | - | - |
| PRKVADRAT UKRAINE | I-04-23 creative flight | 61 | 65 (61+4) | short |
| I-5 Non-traditional PR-projects | ||||
| Grape | I-05-01 Captured | 63 | - | - |
| Voskhod creative agency | I-05-02 The Truth is Dangerous | 78 | 85 (78+7) | gold |
| BBDO Russia Group | I-05-03 Smart. The Unexpected Test Drive | 76 | 78 (76+2) | silver |
| BBDO Russia Group | I-05-04 Smart Twist | 64 | 66 (64+2) | short |
| R&I | I-05-05 AXE Provokes Mothers Hysteria | 56 | - | - |
| MOST Creative Club | I-05-06 Olympic Changes | 84 | 91 (84+7) | gold |
| banda agency | I-05-07 Ads that make me mad | 75 | - | bronze |
| Market Group | I-05-08 Max Twister launch | 57 | - | - |
| AnyBodyHome! (MOV!E Communication group) | I-05-09 GoaHome! | 49 | - | - |
| AnyBodyHome! (MOV!E Communication group) | I-05-10 My Babushka Yaga | 64 | - | - |
| Hungry Boys | I-05-11 Helpless Machine | 63 | - | - |
| Hungry Boys | I-05-12 Crush The Speed | 63 | 70 (63_7) | short |
| SPN Communications Ukraine | I-05-13 smart loveseats | 55 | - | - |
| Red Pepper | I-05-14 Baby don't cry! | 72 | 79 (72+7) | silver |
| TBWAMoscow | I-05-15 Charge the city with the energy of running | 74 | 79 (74+5) | silver |
| BBDO Russia Group | I-05-16 Skoda Hostel | 73 | - | short |
| Red Keds | I-05-17 ‘Escape Plan’ campaign in social media | 51 | - | - |
| Streetart | I-05-18 Noir Comics | 43 | - | - |
| VGNC Creative Digital Agency | I-05-19 PTSD | 56 | - | - |
| SODA agency | I-05-20 How the Tsar opened a road | 52 | - | - |
| TDI Group Russia | I-05-21 CAUTION: THIN ICE! | 58 | - | - |
| BBDO Russia Group | I-05-22 #sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #crazy #positions #wow #amazing #ohmygod | 63 | 65 (63+2) | short |
| GETBOB Digital Agency | I-05-23 The Stick-Horse | 59 | - | - |
