Итоги конкурса Digital&Mobile 15-го КМФР
Оргкомитет КМФР представляет итоговый протокол, отражающий работу жюри в конкурсе Digital&Mobile.
Так как в конкурсе есть крафтовые категории (G-10 – G-12), судьи и в этом случае решили рассматривать каждую категорию отдельно. Представляем баллы, которые определяли награды в категориях:
G-1 Commercial Websites: Gold – не присуждалось, Silver – 70+, Bronze – 67+, Short – 61+
G-2 Non-profit digital projects: Gold – не присуждалось, Silver – 72+, Bronze – 68+, Short – не присуждалось
G-4 Online Campaign: Gold – 81+, Silver – 73+, Bronze – 71+, Short – 58+
G-5 Viral campaign: Gold – не присуждалось, Silver – 73+, Bronze – 68+, Short – не присуждалось
G-6 Mobile advertising: Gold –80+, Silver – 74+, Bronze – 73+, Short – 68+
G-7 Best use of social media: Gold –80+, Silver – 70+, Bronze – 66+, Short – 61+
G-8 Other digital communication: Gold –83+, Silver – 70+, Bronze – 67+, Short – 62+
G-9 Digital craft: illustration & graphic design: Gold – не присуждалось, Silver – 73+, Bronze – 67+, Short – 64+
G-10 Digital craft: copywriting: Gold – не присуждалось, Silver – не присуждалось, Bronze – 66+, Short – не присуждалось
G-11 Digital craft: video: Gold – 83+, Silver – 75+, Bronze – 69+, Short – 64+
G-12 Digital craft: animation & motion graphics: Gold – 87+, Silver – не присуждалось, Bronze – не присуждалось, Short – 60+
| Agency | Entry | Online jury | Executive jury | Award |
| G-1 Commercial Websites | ||||
| LUCKY III | G-01-01 My Cheese :: Spring Promo | 36 | - | - |
| Grape | G-01-02 o.b.® Feel Free | 49 | - | - |
| AGIMA | G-01-03 NEW AGIMA.RU | 51 | - | - |
| Actis Wunderman | G-01-04 The Talking Kuga | 46 | - | - |
| Sponge digital&design | G-01-05 Creative Bureau Sponge Digital&Design Website | 28 | - | - |
| Sponge digital&design | G-01-06 Arbitrage Top website | 23 | - | - |
| Articul Media | G-01-07 Official site Winter Game Sochi2014 | 46 | - | - |
| CreativePeople | G-01-08 SLAMSTOP Kaboom! | 59 | 61 (59+2) | short |
| NECTARIN | G-01-09 Meller — STRESS TEST ZONE | 63 | 68 (63+5) | bronze |
| Vintage | G-01-10 AVMC | 46 | - | - |
| Leto Agency | G-01-11 Leto 3D Site | 53 | - | - |
| ISD Group | G-01-12 Finger Torture | 48 | - | - |
| ISD Group | G-01-13 Two worlds | 53 | - | - |
| Adpro | Isobar | G-01-14 Dreamtrip. Thousands of wanting, one winner | 59 | 67 (59+8) | bronze |
| Branson Digital | G-01-15 Best marketing sites | 35 | - | - |
| Suprematika | G-01-16 SILASVETA.COM | 38 | - | - |
| CreativePeople | G-01-17 Wooster Hound. Headhunters | 63 | 70 (63+7) | silver |
| Buro Pirogova | G-01-18 Career Site for Alfa Bank | 38 | - | - |
| VISUALIZERS | G-01-19 Platfor.ma | 53 | - | - |
| Red Keds | G-01-20 Panasonic Breakfast Kitchen Appliances website | 58 | 61 (58+3) | short |
| Red Keds | G-01-21 Panasonic Lumix GX7 project | 48 | - | - |
| Red Keds | G-01-22 Panasonic Viera 4K special project | 49 | - | - |
| Red Keds | G-01-23 Panasonic multicooker promo website | 49 | - | - |
| Red Keds | G-01-24 Panasonic Nanoe website | 40 | - | - |
| Buro Pirogova | G-01-25 Interior Atelier | 31 | - | - |
| Studio7 | G-01-26 SantaRap. Christmas karaoke postcard | 44 | - | - |
| Fraktal | G-01-27 Fraktal | 43 | - | - |
| Studio7 | G-01-28 REVO Energy | 53 | - | - |
| ONY AGENCY | G-01-29 RAMBLER&Co | 71 | 74 (71+3) | silver |
| Peppermint Interactive | G-01-30 Optimeal | 48 | - | - |
| G-2 Non-profit digital projects | ||||
| SECL GROUP / Internet Sales Technologies | G-02-01 Volonter.ru — social network of volunteers | 36 | - | - |
| «SAFAROFF» Creative Agency | G-02-02 Baku Airport | 40 | - | - |
| Sponge digital&design | G-02-03 Estetico.me Website | 39 | - | - |
| Articul Media | G-02-04 MOBILE APP «ACCESSIBILITY MAP» | 49 | - | - |
| MOST Creative Club | G-02-05 Don't Skip It | 63 | 72 (63+9) | silver |
| VGNC Creative Digital Agency | G-02-06 Eleks Google Glass Experiment | 71 | - | bronze |
| Hungry Boys | G-02-07 Animal not found | 63 | 72 (63+9) | silver |
| Adpro | Isobar | G-02-08 Social responsibility of advertising agencies | 38 | - | - |
| Not Perfect Y&R I Vilnius | G-02-09 Vilnius Temperature | 59 | 68 (59+9) | bronze |
| Glowberry Books | G-02-10 «I Can See Well» | 52 | - | - |
| Buro Pirogova | G-02-11 Site of Responsive websites rating | 38 | - | - |
| Fraktal | G-02-12 This Mixtape Is So… | 38 | - | - |
| Branson Digital | G-02-13 Best Marketing Teams site | 36 | - | - |
| G-3 Web Banner | ||||
| VGNC Creative Digital Agency | G-03-01 aiia banner | 46 | - | - |
| Streetart | G-03-02 Agency of applied research | 30 | - | - |
| G-4 Online Campaign | ||||
| Voskhod creative agency | G-04-01 Put the Music on | 68 | 73 (68+5) | silver |
| GRAPE Ukraine | G-04-02 Deltaplan: location-based game | 64 | 72 (64+8) | bronze |
| Actis Wunderman | G-04-03 41 Megapixel | 53 | - | - |
| BBDO Russia Group | G-04-04 Scroll to Sochi | 55 | 58 (55+3) | short |
| R&I | G-04-05 AXE Provokes Mothers Hysteria! | 50 | - | - |
| 2Nova Interactive | G-04-06 Intel: It's Katya Dobryakova's World Now | 43 | - | - |
| banda agency | G-04-07 Ads that make me mad | 74 | 81 (74+7) | gold |
| Aimbulance | G-04-08 Pepsi Stars of Now | 55 | 57 (55+2) | - |
| Tribal DDB Ukraine | G-04-09 National Campaign supporting the launch of flagship smartphone model HTC One | 45 | - | - |
| banda agency | G-04-10 Ping Pong Pitch 3 | 59 | 60 (59+1) | short |
| Adventa Lowe | G-04-11 Tangerines Vs Snow | 40 | - | - |
| Havas Worldwide Digital Kiev | G-04-12 4 000 000 km with Citroen C-Elysee | 45 | - | - |
| Saatchi & Saatchi Ukraine | G-04-13 Milka Village | 39 | - | - |
| VGNC Creative Digital Agency | G-04-14 There Is a Way | 59 | - | short |
| Hungry Boys | G-04-15 KFC Basket | 49 | - | - |
| Hungry Boys | G-04-16 Animal not Found | 64 | 72 (64+8) | bronze |
| Branson Digital | G-04-17 Online Hunting for Liters | 40 | - | - |
| Branson Digital | G-04-18 SMM for Mimibear Community | 39 | - | - |
| Brandnew | G-04-19 Lays, travel by train | 47 | - | - |
| Dr.JUNG | G-04-20 Chery Antisceptik | 45 | - | - |
| SUP | G-04-21 First ever auto race through Internet | 40 | - | - |
| Engage Digitas LBI | G-04-22 Nestle Healthy Choice | 29 | - | - |
| TBWAMoscow | G-04-23 adidas running | 48 | - | - |
| RTA | G-04-24 Nokia Lumia 720. Connecting colors | 53 | - | - |
| RTA | G-04-25 Space in woman’s purse | 37 | - | - |
| RTA | G-04-26 Insurance for two from INTOUCH | 40 | - | - |
| Liquid Seven | G-04-27 Dancing Tuborg | 35 | - | - |
| Red Keds | G-04-28 ‘The Cuba Tour’ ad campaign | 44 | - | - |
| Red Keds | G-04-29 ‘Escape Plan’ campaign in social media | 53 | - | - |
| Prodigi | G-04-30 Discharge it if you can | 44 | - | - |
| BBDO Russia Group | G-04-31 Allforbear.com | 53 | - | - |
| RTA | G-04-32 KFC Geolocation campaign | 55 | 56 (55+1) | - |
| Publicis Hepta Belarus | G-04-33 Feed the squirrel smartly | 46 | - | - |
| Postmen | G-04-34 Project «My Dream. Bukovel» | 37 | - | - |
| RTA | G-04-35 Repair under control with Weber-Vetonit | 39 | - | - |
| Postmen | G-04-36 Project «My Present. Bukovel» | 31 | - | - |
| Articul Media | G-04-37 promotion of the film «Walking dead» | 34 | - | - |
| Prodigi | G-04-38 Say Hello! | 44 | - | - |
| The Directors LLC | G-04-39 Ice Boroda | 46 | - | - |
| BBDO Russia Group | G-04-40 Responsible Kilometres | 67 | 73 (67+8) | silver |
| INSTINCT | G-04-41 Design advice | 63 | 71 (63+8) | bronze |
| INSTINCT | G-04-42 Kidvertising | 60 | 63 (60+3) | short |
| INSTINCT | G-04-43 NIKE Play Russian | 54 | - | - |
| INSTINCT | G-04-44 NIKE Flyknit | 54 | - | - |
| GETBOB Digital Agency | G-04-45 Do you look into other's tablets? | 44 | - | - |
| Grape | G-05-05 Captured | 63 | 71 (63+8) | Bronze |
| G-5 Viral campaign | ||||
| ADVERT.UA | G-05-01 AdFaces: faces of the advertising market | 39 | - | - |
| Tarctica | G-05-02 Comeback of Masyanya | 49 | - | - |
| RAPP Ukraine | G-05-03 Be part of Bud Team! | 38 | - | - |
| R&I | G-05-04 AXE Provokes Mothers Hysteria | 46 | - | - |
| Grape | G-05-05 Captured | moved to G-04 (Bronze) | ||
| Hungry Boys | G-05-06 Helpless Machine | 67 | 68 (67+1) | bronze |
| Initiative | G-05-07 KFC Fry your job | 47 | - | - |
| BBDO Russia Group | G-05-08 Maybe you are a serial killer? | 65 | 73 (65+8) | silver |
| CHEIL UKRAINE | G-05-09 Eye Flattener vs Curved TV | 52 | - | - |
| Friends Moscow | G-05-10 Bloody hads | 66 | 68 (66+2) | bronze |
| Marketing group OSDirect | G-05-11 10000$ for Moskal | 44 | - | - |
| GETBOB Digital Agency | G-05-12 The Stick-Horse | 46 | - | - |
| G-6 Mobile advertising | ||||
| GRAPE Ukraine | G-06-01 Chezz Jumper: Interactive Sound Machine | 56 | - | - |
| AGENTE | G-06-02 Mobile version of RPC «Uralvagonzavod» site | 26 | - | - |
| Geometry Global | G-06-03 Get Well Kit | 74 | 80 (74+6) | gold |
| Geometry Global | G-06-04 Street Sound | 65 | 68 (65+3) | short |
| Articul Media | G-06-05 Results app Sochi2014 | 48 | - | - |
| Articul Media | G-06-06 MOBILE APP «ACCESSIBILITY MAP» | 51 | - | - |
| BBDO Russia Group | G-06-07 Responsible Kilometres | 67 | 73 (67+8) | bronze |
| BBDO Russia Group | G-06-08 #sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #crazy #positions #wow #amazing #ohmygod | 65 | 74 (65+9) | silver |
| G-7 Best use of social media | ||||
| ADVERT.UA | G-07-01 AdFaces: faces of the advertising market | 46 | - | - |
| Tarctica | G-07-02 Comeback of Masyanya | 44 | - | - |
| BBDO Russia Group | G-07-03 Scroll to Sochi | 48 | - | - |
| Actis Wunderman | G-07-04 A photo to remember and a smartphone to keep | 36 | - | - |
| BeeTL | G-07-05 Sound Happens | 31 | - | - |
| Grape | G-07-06 Captured | 61 | 66 (61+5) | bronze |
| RAPP Ukraine | G-07-07 Be part of Bud Team! | 46 | - | - |
| Engage Digitas LBI | G-07-08 Nescafe 75 years | 31 | - | - |
| Aimbulance | G-07-09 Pepsi Stars of Now | 61 | 66 (61+5) | bronze |
| Engage Digitas LBI | G-07-10 Nestle Healthy Choice | 34 | - | - |
| Engage Digitas LBI | G-07-11 Start healthy, stay healthy | 33 | - | - |
| Engage Digitas LBI | G-07-12 Nescafe bloggers trip to Brazil | 42 | - | - |
| Hungry Boys | G-07-13 KFC Basket | 48 | - | - |
| Dr.JUNG | G-07-14 Chery Antisceptic | 46 | - | - |
| Red Pepper | G-07-15 Too young to… | 57 | 61 (57+4) | short |
| Red Keds | G-07-16 ‘The Cuba Tour’ ad campaign | 48 | - | - |
| Red Keds | G-07-17 ‘Escape Plan’ campaign in social media | 56 | 64 (56+8) | short |
| Red Keds | G-07-18 Lipton Social Playground: ‘Lipton Journey’, a game for social media | 40 | - | - |
| Red Keds | G-07-19 Lipton Social Playgroud: ‘Crocodile’, a game for social media | 44 | - | - |
| Liquid Seven | G-07-20 Jack's Friends Club | 45 | - | - |
| Postmen | G-07-21 Project «My Dream. Bukovel» | 35 | - | - |
| Postmen | G-07-22 Project «My Present. Bukovel» | 34 | - | - |
| Leavingstone | G-07-23 Aldagi Academy | 33 | - | - |
| BBDO Russia Group | G-07-24 #sexy #oiled #myself #six #hot #naked #pumpedup #guys #red #latex #ass #withanimals #cat #bear #horse #crazy #positions #wow #amazing #ohmygod | 71 | 80 (71+9) | grand prix of the Digital&Mobile |
| Articul Media | G-07-25 Promo of the film «Bridge» | 42 | - | - |
| INSTINCT | G-07-26 NIKE OVI | 59 | 64 (59+5) | short |
| INSTINCT | G-07-27 NIKE Play Russian | 61 | 70 (61+9) | silver |
| INSTINCT | G-07-28 NIKE Flyknit | 51 | - | - |
| G-8 Other digital communication | ||||
| Deep Systems | G-08-01 «Vivian» | 43 | - | - |
| banda agency | G-08-02 Ads that make me mad | 76 | 83 (76+7) | gold |
| Deluxe Interactive | G-08-03 Bacardi Party Planner | 59 | 62 (59+3) | short |
| BeeTL | G-08-04 Sound Happens | 31 | - | - |
| Aimbulance | G-08-05 BraHM — Brand Health Monitor | 67 | 71 (67+4) | silver |
| Hungry Boys | G-08-06 Helpless Machine | 65 | 70 (65+5) | silver |
| Hungry Boys | G-08-07 Crush The Speed | 60 | 68 (60+8) | bronze |
| GREY Moscow | G-08-08 Opel Mokka — SkipTest | 60 | 67 (60+7) | bronze |
| BBDO Russia Group | G-08-09 Allforbear.com | 58 | 65 (58+7) | short |
| Studio7 | G-08-10 SantaRap. Christmas karaoke postcard | 39 | - | - |
| Traffic Isobar | G-08-11 Nokia Lumia Black Square | 60 | 63 (60+3) | short |
| Contrapunto | G-08-12 Loading Circle | 38 | - | - |
| The Directors LLC | G-08-13 Ice Boroda | 41 | - | - |
| COXO Digital | G-08-14 Domino's Pizza Ukraine mobile App | 36 | - | - |
| COXO Digital | G-08-15 LifeRhythm mobile app for Mirgorodska | 36 | - | - |
| COXO Digital | G-08-16 New Year’s postcard for life;) | 36 | - | - |
| G-9 Digital craft: illustration & graphic design | ||||
| Grape | G-09-01 Captured | 64 | 67 (64+3) | bronze |
| banda agency | G-09-02 Ads that make me mad | 67 | 70 (67+3) | bronze |
| Leto Agency | G-09-03 Leto 3D Site | 58 | 64 (58+6) | short |
| Hungry Boys | G-09-04 My Startup | 61 | 66 (61+5) | short |
| Ebola | G-09-05 Digital production portfolio | 45 | - | - |
| ISD Group | G-09-06 Catch me if you can | 50 | - | - |
| Ebola | G-09-07 Digital Santa | 33 | - | - |
| CreativePeople | G-09-08 VitrA Promise | 58 | 59 (58+1) | - |
| Geometry Global | G-09-09 Get Well Kit | 71 | 73 (71+2) | silver |
| Geometry Global | G-09-10 Street Sound | 61 | 66 (61+5) | short |
| Not Perfect Y&R I Vilnius | G-09-11 The School of Queen Morta | 46 | - | - |
| Red Keds | G-09-12 Panasonic Breakfast Kitchen Appliances website | 54 | - | - |
| Red Keds | G-09-13 Panasonic Lumix GX7 project | 50 | - | - |
| Red Keds | G-09-14 Panasonic Viera 4K special project | 48 | - | - |
| Red Keds | G-09-15 Panasonic multicooker promo website | 54 | - | - |
| Red Keds | G-09-16 Panasonic Nanoe website | 43 | - | - |
| Red Keds | G-09-17 Lipton Social Playground: ‘Lipton Journey’, a game for social media | 51 | - | - |
| Leavingstone | G-09-18 Our Message To New York | 39 | - | - |
| G-10 Digital craft: copywriting | ||||
| Grape | G-10-01 Captured | 61 | 66 (61+5) | bronze |
| Deep Systems | G-10-02 «Vivian» | 49 | - | - |
| VGNC Creative Digital Agency | G-10-03 Petcube | 51 | - | - |
| Adpro | Isobar | G-10-04 If You Trust In It, You Will Like It! | 40 | - | - |
| CreativePeople | G-10-05 VitrA Promise | 54 | - | - |
| VGNC Creative Digital Agency | G-10-06 Got To Stay Fresh | 41 | - | - |
| Liquid Seven | G-10-07 Finlandia Vodka facebook community | 41 | - | - |
| G-11 Digital craft: video | ||||
| Grape | G-11-01 7UP — DEAD SUMMER | 63 | 70 (63+7) | bronze |
| VGNC Creative Digital Agency | G-11-02 Eleks Google Glass Experiment | 70 | 75 (70+5) | silver |
| NECTARIN | G-11-03 Meller — STRESS TEST ZONE | 59 | 64 (59+5) | short |
| ONY AGENCY | G-11-04 NORILSK PROJECT | 53 | - | - |
| VGNC Creative Digital Agency | G-11-05 There Is a Way | 61 | 69 (61+8) | bronze |
| Adpro | Isobar | G-11-06 Dreamtrip. Thousands of wanting, one winner | 61 | - | - |
| Engage Digitas LBI | G-11-07 Nestle life hacks | 28 | - | - |
| PROVID | G-11-08 Overcaring mother | 54 | - | - |
| PROVID | G-11-09 Loop | 74 | 83 (74+9) | gold |
| G-12 Digital craft: animation & motion graphics | ||||
| GRAPE Ukraine | G-12-01 Deltaplan: location-based game | 54 | - | - |
| GRAPE Ukraine | G-12-02 Chezz Jumper: Interactive Sound Machine | 55 | 56 (55+1) | - |
| Hungry Boys | G-12-03 My Startup | 61 | - | short |
| mfive | G-12-04 THE WORLD'S FIRST STOP MOTION ONLINE AD WITH REAL DOGS | 77 | 87 (77+10) | gold |
| ISD Group | G-12-05 Finger Torture | 46 | - | - |
| Ebola | G-12-06 Digital Santa | 38 | - | - |
| VGNC Creative Digital Agency | G-12-07 Courage to grow | 52 | - | - |
| Red Keds | G-12-08 Panasonic Breakfast Kitchen Appliances website | 60 | - | short |
