Jury

Digital&Mobile Jury

Nastya Baydachenko


CEO, digital agency full cycle AdPro | Isobar (Ukraine)

Nastya leads agency AdPro | Isobar for one year. Previously she was a director of digital communications at Aegis Media / GMG (c 2011), combining it with the position of Deputy Director AdPro | Isobar (2012).

She has 11 years of experience in the Ukrainian advertising market - 4 years in TV and more than 7 years in digital. Nastia was one of the initiators of estimating the volume of the Internet market, is a member of working groups to research the Internet audience, Digital-agency Committee of Ukraine (UDAC) and Ukrainian Internet Association (UIA). Is part of the All-Ukrainian Advertising Coalition (UAC).

Under the leadership of Nastya, AdPro | Isobar won the top awards of KIAF, Effie, Golden Drum last year. First draft Ukrainian agency was "Site of the Day", having caught the British premium Favourite Website Awards.

According to the results in 2013 AdPro | Isobar has also become one of the leading rating agencies (UAC)Digital creativity.

Nastya is the mother of two girls, the author of six books, medievalist with 18 years of experience.


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