Iryna Zolotarevych is Managing Director of PR agency Pleon Talan, an exclusive affiliate of Ketchum in Ukraine, Board Member of Ukrainian PR Association (UAPR). She chairs the Organizing Committee of the most well-known Ukrainian PR-contest "Pravda Awards".

A highly skilled professional, she has 15 years’ experience in PR-industry. When striving to find the most effective solution, Iryna reaches outstanding results – her Pleon Talan team won the only Effie award in Ukraine for the PR project efficiency and got international recognition for the digital PR project Babiy Yar at IPRA Golden World Awards 2009.

Iryna initiated and implemented the project Open Communications Lab for opinion leaders meeting Prime Minister Azarov. She is the author and collaborating author of over 40 PR lectures and trainings. On top of that, Iryna supervises the program UAPR for Students. Her personal achievements include the most prestigious Ukrainian award PR Leaders (Coryphei).