In 1994, Maxim Behar founded M3 Communications Group, Inc., the leader in the field of public and media relations in Bulgaria. Since then Mr. Behar is the company's Chief Executive and Chairman of the Board of Directors. The company’s clients list consist of globally renowned brands in various fields, such as: energy, finance, technology, fast moving consumer goods, etc.

In 2012 Maxim Behar has been apointed Chairman of Czech operation of the world's leader in the field of Public Relations and Public Affairs Hill+Knowlton Strategies, former Hill & Knowlton Inc.

Mr. Behar has a Bachelor's degree in Engineering Economics and an Advanced degree in International Economic Relations from the Prague Economics University (Czech Republic). In 1981, during his studies, he begins his career as a journalist throughout Bulgaria, the Czech Republic, and Poland. He remained active in journalism until 1995. In 1992, he co-founded the "Standard Daily", one of the first private daily newspapers in Bulgaria and held the position of the Managing Editor.

Mr. Behar is fluent in Bulgarian, English, Czech, Polish and Russian. He can work and read in Slovak and Serbo-Croatian and is a beginner in Spanish. In the summer of 2004, he was appointed by the Seychelles President James A. Michel as Honorary Consul of the Republic of Seychelles to Bulgaria.