He graduated from Tula Polytechnic Institute. In branding and advertising industry he works since 1994. Worked as an art director of the publishing house "Photo and Video", creative director of the CG "Kuzmenkov and Partners" and Studio "Business Design".

In 2004, together with Dmitry Chernogayev they founded "Artonika" - branding and creative agency, performing all kinds of creative work in the field of branding, advertising and marketing communications.

Among the clients of "Artonika" there are companies of various industries, from food and tourism to finance and aviation. The most famous of them are: Vneshekonmbank, Donstroy, Ostek, Rosbank, Uralsib, AFIDevelopment, Defender, Fubag.