Mihai's life in advertising started on
the 15th of August 1997, with a 6 month stint as an Art Director in what’s now
Y&R Romania. Leo Burnett followed for 16 months, then 4 unforgettable years
in what was the country’s best agency at that time - D’Arcy. For the next 2,5
years, he was with Lowe Romania, putting the agency on the creative map of the
country and the region.
After that, did
some freelance, had his own agency, directed, produced.
And then Mihai moved to Russia.
His first day in BBDO Moscow was again the 15th of August, this time 2007, starting what he can honestly call the best years of my life. For the last 17 years, he has been working for some of the biggest brands in the world, creating local and regional cross-media campaigns, working on just about any type of advertising project you can think of.
Best works by Mihai were done for Fritolay (Hrusteam), Unilever - Inmarko (Ekzo), Gillette, Mercedes in Russia, and for SAB Miller, Dakino, Vodafone in Romania.
Got the taste of award shows, so he is collecting some every year since 1999 in Cannes Lions, Epica, New York Festivals, ADC Europe, AdStars, Cresta, Golden Drum, Golden Hammer, ADC Russia, Moscow International Festival (Red Apple), Idea, Ad’Or, AdPrint, Effie (Russia & Romania).
Mihai had been in a few festival juries: AdStars 2013 (online jury), New York Festivals 2011 (online Jury), Moscow – Red Apple Festival 2011 (online jury), Kiev International Advertising Festival 2010, Golden Hammer 2009, Adrenalinas 2009 (Lithuania) – jury president, Mobius Awards Russia 2008 – 2010, Golden Drum 2006 – Grand Jury.
"I still think that my best work is yet to come", says Mihai.