A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-08-33. Three cows, two cats
Агенство | Агентство "Брендизиак" |
Творчий керівник | Артем Шутов |
Автор ідеї | Olga Mosina |
Продукт | Молочные продукты |
Опис | Funny name and limited area of packaging have produced the idea: each type of milkshake will be presented by its own protagonist. We choose a character for each facing, which became the "face" of taste and brand values communicator. This idea turned the packaging into a fun and cognitive kid’s game with new friends: the playful cats, the talking cow and so on. All useful and necessary information is given in a form of catchy icons. |
Рекламодавець | Группа компаний "Молочный кит" |
Склад творчої групи | Дизайнер: Ольга Мосина Технический дизайнер: Екатерина Шкраба Копирайтер: Александр Кузнецов Руководитель проекта: Мария Потапова |