A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
J-01-28. Кошачья еда в ресторанах
Агенство | Talan Group |
Творчий керівник | Maksim Boritko |
Автор ідеї | Maksim Boritko |
Продукт | Sheba pet food |
Опис | Brand. Sheba® is a premium cat food brand. Sheba’s renowned for its collection of luxury cat treats made of mussels, rabbit, shrimp and lamb. The price is 40% higher than average for cat foods. Goal. We needed to find a new and more efficient sampling channel compared to traditional ones. Solution. That is why Sheba became the first cat food to be served in restaurants. Apart from the main menu, visitors could take a look at Sheba menu and choose a free sample dish for their furred gourmand. The waiter recommended cat menu, clarifying if the visitors had a pet, and then brought sample together with a bill. Promotion campaign lasted for three months in the Kiev’s largest restaurant chain. |
Рекламодавець | Mars Ukraine |
Склад творчої групи | Andrey Chumak (account manager) |