A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-10-02. "Vivian"
Агенство | Deep Systems |
Творчий керівник | Hegert Molder |
Автор ідеї | Katlin Kontor |
Продукт | brand of the TV-series "Potatoes and oranges" |
Опис | “Vivian” is a brand created in the TV-series “Potatoes and Oranges” that helps the heroine to break through. The whole storytelling serves the same purpose for the series. While the title of the TV-series works for promotion (and in the series itself) mainly due to its contrast, the brand creation transforms Vivian into a real person whom people know, they symphatize and interact with her. NB! See more www.vivian.ee/contest/kiaf/ |
Рекламодавець | Duubel 3 Grupp |
Склад творчої групи | Kert Pilman, Art director; Martin Rae, Design; Eero Janson, developer. |