A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
G-04-31. Allforbear.com
Агенство | BBDO Russia Group |
Творчий керівник | Nikolay Megvelidze |
Автор ідеї | Nikolay Megvelidze |
Продукт | WWF POLAR BEAR CONSERVATION PROGRAM |
Опис | Цель кампании — привлечь внимание широкой общественности к проблемам белых медведей, как вершины экоцепочки, самый яркий пример проблем в Арктике... И предоставить возможность пожертвования — сбор денег на реализацию программ фонда. |
Рекламодавець | WWF Russia |
Склад творчої групи | Creative team: Creative Director – Nikolay Megvelidze Copywriter – Evgeniy Shinyaev Art-director – Mikhail Tkachenko Design studio - Vasil Akulov, Konstantin Usatov, Tatiana Bukhovets, Elena Klochkova, Aleksandr Kolosov, Dmitry Bashmakov Producer - Dmitry Medvedev, Boris Anisonyan Account team: Client service director - Ekaterina Guvakova Group account director – Vladlena Obukhova Account supervisor - Viktoria Semikasheva Senior account manager - Ekaterina Chistova Senior account manager - Urnova Maria Strategic team – Natalia Chuich, Roman Sidorov Digital supervisor – Anton Akulov Social media specialist – Ekaterina Strelnikova Senior Layer – Julia Mikhailova PR team - Natalia Semina, Lyaisan Yumaguzina Digital developers – “2Nova Interactive”: Digital producer - Elena Pugovkina Account manager - Julia Trifonova Art-director - Oleg Medvedev Illustrator - Oleg Vorontsov Programms developers - Ivan Nikitin, Nikita Zulyaev, Sergey Moiseev, Aleksey Romanenko, Julia Shapovalova |