A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-03-17. Banknotes
| Агентство | DDB Warsaw |
| Творческий руководитель | Maciej Waligora |
| Автор идеи | Grzegorz Karwowski; Emilia Ziolkowska |
| Серия | Clients on the banknotes |
| Продукт | Banking products |
| Описание | Banknotes with clients of Kredobank CHALLENGE Ukrainian clients expect from banks mainly security of entrusted money and respect. How to communicate safety and respect with limited advertising budget? IDEA People, whose image is depicted on banknotes, usually played important role in history of a particular country. They are extraordinary, commonly respected and perceived as role models. Additionally, banknotes are usually secured with guilloches - ornamental drawings of several thin lines creating various combinations. SOLUTION Kredobank is bank that provides security of entrusted money and treats each client with respect. We want receivers of the campaign to know that and to feel important thanks to that campaign. That is why through advertising materials we build association with banknotes – presenting “ordinary” people – clients of Kredobank signed with their name and surname – as well as by using guilloches. |
| Рекламодатель | Kredobank - Yaryna Zozulya-Kuryk, Marketing Director |
| Состав творческой группы | DDB Warsaw (Poland): Grzegorz Karwowski - senior art director, Emilia Ziolkowska - senior copywriter, Marcin Bondar - senior copywriter, Michal Kaminski - senior art director, Urban Godlewski - senior graphic designer; Galycka vydavnycha spilka (Ukraine): Oleksandra Vakarova - designer, Iryna Gibey - designer, Anna Nemchenko - designer. |
