A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
F-01-76. MR.PLUM. VISUAL IDENTITY
Агентство | Not Perfect | Y&R |
Творческий руководитель | Aleksandrs Betins |
Автор идеи | Aleksandrs Betins |
Продукт | Mr.Plum Apple Cider |
Описание | Maris Plume is a musician who learned cider brewing in Austria and then returned home in city of Jumprava where opened his own brewery. Plume in latvian means "a plum" and that sums up as a paradox of a plum that is in love with apples. It reminds of surrealist artist Magritte's work of pipe which isn't pipe. So this "plum loves apples" inspired us to create logotype a "bowler hat" in shape of an apple and brand was named Mr.Plume. Brand's recognition was increased after winning the National New business idea competition. |
Рекламодатель | Mr.Plum |
Состав творческой группы | Gatis Zebergs - deigner Inga Gaile - designer |