A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

B-16-06. Не дай русскому


Агентство	Ekonomika Communication Hub
Творческий руководитель	Максим Золоедов
Автор идеи	Катерина Венжик
Продукт	Ekonomika Communication Hub
Описание	Crimea, 27th February 2014: a group of unknown men seized the Crimean Parliament and Council of Ministers buildings in the Autonomous Republic of Crimea. The government of Crimea has been dismissed. Crimea was occupied by unmarked military men. The attacks and violent beatings of Ukrainian and foreign journalists and public activists have been reported. What did the international media say about that? Nothing! How to evoke a response from world media without million dollars budgets? Ekonomika Communication Hub got wise to viral effect of sex subject. We initiated campaign “Don’t give it to a Russian”. But “don’t give it up” slogan is much more elastic that means: Don’t give Crimea to a Russian! Don’t give the Russian seize your country! Don’t give the Russian win! $100, 20 T-shirts, 3 amateur models, 5 days - 100 overseas publications. We’ve met the whole world’s eye to a serious problem through provocative humor!
Рекламодатель	Ekonomika Communication Hub
Состав творческой группы	Ирина Рубис, генеральный директор Ekonomika Communication Hub; Екатерина Щеглова, директор по развитию бизнеса Ekonomika Communication Hub; Катерина Венжик, главный редактор Delo.UA; Юлия Савостина, автор проекта Made in Ukraine, резидент Delo.UA; Максим Золоедов, арт-директор Ekonomika Communication HUb

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