A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

B-16-06. Не дай русскому

АгентствоEkonomika Communication Hub
Творческий руководительМаксим Золоедов
Автор идеиКатерина Венжик
ПродуктEkonomika Communication Hub
ОписаниеCrimea, 27th February 2014: a group of unknown men seized the Crimean Parliament and Council of Ministers buildings in the Autonomous Republic of Crimea. The government of Crimea has been dismissed. Crimea was occupied by unmarked military men. The attacks and violent beatings of Ukrainian and foreign journalists and public activists have been reported. What did the international media say about that? Nothing!
How to evoke a response from world media without million dollars budgets? Ekonomika Communication Hub got wise to viral effect of sex subject. We initiated campaign “Don’t give it to a Russian”. But “don’t give it up” slogan is much more elastic that means: Don’t give Crimea to a Russian! Don’t give the Russian seize your country! Don’t give the Russian win!
$100, 20 T-shirts, 3 amateur models, 5 days - 100 overseas publications. We’ve met the whole world’s eye to a serious problem through provocative humor!
РекламодательEkonomika Communication Hub
Состав творческой группыИрина Рубис, генеральный директор Ekonomika Communication Hub; Екатерина Щеглова, директор по развитию бизнеса Ekonomika Communication Hub; Катерина Венжик, главный редактор Delo.UA; Юлия Савостина, автор проекта Made in Ukraine, резидент Delo.UA; Максим Золоедов, арт-директор Ekonomika Communication HUb