A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

G-06-07. Ответственные километры

АгентствоBBDO Russia Group
Творческий руководительИлья Андреев
Автор идеиИлья Андреев
ПродуктCar Insurance
ОписаниеSpeeding is a serious issue in Russia. In 2013 alone, more than 160,000 people were injured as a result. INTOUCH, a car insurance company for responsible driving, decided to take a step toward fixing the problem.

INTOUCH pledged to donate 1,000,000 rubles to help victims of fast driving. But in order for that to happen, drivers had to make a contribution too, not with their money, but by changing their driving habits. Drivers installed the OK.INTOUCH app, and their trips were analyzed. The more responsible they drove, the more money was added to a virtual bank. Once 1,000,000 was reached, the funds were donated.
РекламодательIntouch
Состав творческой группыAndrew Kontra / Creative Director
Ilya Andreyev / Creative Group Head
Alexandra Ermolenko / Art-Director
Igor Dolgov / Designer
Polina Zabrodskaya / Senior Copywriter
Valentina Ekimyan / Copywriter
Evgeniy Kovin / Copywriter
Natalia Chiuch / Strategy Director
Julia Mukhtar / Account director
Ekaterina Smygina / Digital director
Daria Konstantinova / Senior Project Manager
Alexander Makarovsky / Digital director
Ivan Malakhov / Art-Director
Sergey Kurbatsky / Designer
Tatyana Krivolutskaya / Project Manager
Alexey Frolov / Animator
Oleg Savchuk / Art-Director / Proximity Russia
Digital Production / Indee Interactive
Andrey Levkovitch / Music