A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
H-04-21. Reuse
| Агентство | Mayer McCann |
| Творческий руководитель | Robert Bohinec, Gal Erbeznik |
| Автор идеи | / |
| Продукт | Reuse |
| Описание | Ljubljana is at the top of recycling heap in Europe. But still each resident throws away about 10kg of old but still useful stuff per year. Snaga, Ljubljana’s waste management company, wants to shift the focus from recyling to reuse, meaning old and useful stuff does not get thrown away. It gets reused. So, we reused a song Letiva from 1978 and it became a hit in 2013. |
| Рекламодатель | Snaga, Ljubljana |
| Состав творческой группы | Robert Bohinec (Creative Director) Gal Erbeznik (Creative Director) Dejan Miletic (Art Director) Domen Husu (Copywriter) Tamara Stader (PR Director) Manca Kodermac (PR Advisor) |
